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The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy


With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule. 

What's the 70/20/10 rule you say? Here's a quick rundown of how to make the most of your marketing strategy. The 70/20/10 rule is about staying relevant to your viewers, focusing on spotlights and industry happenings and — most importantly — closing the gap in the buyer's journey. 

Leverage the Impact of Social Media

You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at one particular component that drives us.

How & Why do Blogs go Viral?

Any online content can go viral — a blog, a social post, a video, an article — anything. However, there’s no magic number or exact definition of viral. What a small, local business considers viral is not going to be the same as what a big brand-name considers viral.

The Evolution of the Agency Model



You may have read
Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at the agency landscape overall.

Looking to Join the A-List? Here are Some Trending Jobs in Digital Marketing



The State of Inbound is a comprehensive resource produced by HubSpot on the current state of inbound marketing, sales strategy and operations. According to the 2018 report from 6,200+ respondents in 99 countries (mix of industries, company size, level of seniority), the top 3 marketing priorities for companies are as follows: