With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule.
What's the 70/20/10 rule you say? Here's a quick rundown of how to make the most of your marketing strategy. The 70/20/10 rule is about staying relevant to your viewers, focusing on spotlights and industry happenings and — most importantly — closing the gap in the buyer's journey.