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Instagram: an Indispensable Element of Inbound Marketing

In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. Thankfully, 2010 also brought us the launch of the now iconic social media platform - Instagram. Whil...
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Facebook Business Pages: Managing Page Roles & Requesting Access

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Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Faceb...
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In Defense of the Hashtag

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The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired ...
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Marketing Research Done Right - Getting to Know Your Audience

When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on resea...
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3 Common Misconceptions About LinkedIn

Happy birthday LinkedIn! After 17 years this platform has continued to grow exponentially. After reaching 100,000 members in its first year,...
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