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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies. We know that both companies an...
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Understanding Social Media KPIs

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Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need t...
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Reaching Your Audience Through the Power of Social Media Marketing

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Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Instagram Best Practices

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Instagram started in 2010 with only a handful of users. Soon it became the number-one photography app, gaining 100,000 users in only one wee...
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Instagram: an Indispensable Element of Inbound Marketing

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In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. T...
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