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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Posted by Taylor White on 24 Feb, 2021
Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies. We know that both companies an...
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Topics

Social Media, Digital Marketing

Understanding Social Media KPIs

Posted by Madeleine Nutt on 19 Jan, 2021
1. iphone with social media icons on screen 2. people standing together holding mobile phones
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need t...
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Topics

Social Media, Marketing Strategy

Reaching Your Audience Through the Power of Social Media Marketing

Posted by adWhite Marketing Team on 5 Jan, 2021
Person holding iPhone - city buildings in the background
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Topics

Social Media

Instagram Best Practices

Posted by Morgan Tate on 4 Dec, 2020
hand holding iPhone with Instagram on the screen
Instagram started in 2010 with only a handful of users. Soon it became the number-one photography app, gaining 100,000 users in only one wee...
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Topics

Social Media

Instagram: an Indispensable Element of Inbound Marketing

Posted by Becca McPhail on 2 Nov, 2020
iPhone with Instagram icon on the screen
In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. T...
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Topics

Inbound Marketing, Social Media
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