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TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

Posted by adWhite Marketing Team on 22 Mar, 2021
TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking to reach millennials and Gen Z consumers. “TikTok’s authentic nature has indelibly changed the soci...
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Topics

Influencer Marketing, Social Media

The Best Time to Post on Social Media in 2021

Posted by Madeleine Nutt on 16 Mar, 2021
social media channels
Creating content to post on your company’s social media is only half the battle – knowing when to post is essential to social media success!
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Topics

Social Media, Facebook

Best Ways to Optimize Your Company’s LinkedIn Page

Posted by Madeleine Nutt on 3 Mar, 2021
1. #Hashtags 2. Cell Phone Screen with app icons jumping out 3. Person holding cell phone with a cup of coffee on a desk
Is your company’s LinkedIn page optimized for engagement? Don’t let your page get behind – LinkedIn is an extremely valuable tool that is us...
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Topics

Social Media

COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Posted by Taylor White on 24 Feb, 2021
Finger pressing the
Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a sa...
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Topics

Social Media, Digital Marketing

Understanding Social Media KPIs

Posted by Madeleine Nutt on 19 Jan, 2021
1. iphone with social media icons on screen 2. people standing together holding mobile phones
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need t...
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Topics

Social Media, Marketing Strategy
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