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Instagram: Photo-Sharing App to Key Platform; What Brands Need to Know

If your lasting impression of Instagram is of carefully cropped shots of amazing sunsets, exotic locales, sizzling celebrities, scrumptious food, and good doggos, then you need to check the app out again.   “While the app was initially mean...
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B2B Brands Tap into the Power of LinkedIn’s Paid Advertising

At times it can seem like LinkedIn’s role in the social media world is to play the adult stuck at a birthday party full of screaming kids at...
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7 Surefire Ways That User-Generated Content Can Spark Your SEO

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Even if you know that the golden rule of SEO is that content is king, you may overlook the importance of user-generated content (UGC). How i...
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Go Beyond the Static Image and Clever Copy on Social Media

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A picture may be worth a thousand words, but social media has taken images to the next level. While a classic picture/copy combo will foreve...
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New Social Media Channels - Early Adopt or Wait?

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My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the...
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