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TikTok: The Sound of Gen Z Using Social Media over Search Engines

Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we discover new places and products.
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Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

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If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

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Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Pro Tips for Social Media Marketing on Instagram

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Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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What is the Metaverse and What Does it Mean for My Small Business?

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Before Oct. 28, 2021, talk of the metaverse was mostly confined to “Ready Player One” fanboys and “Second Life” residents. On that day, howe...
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