Marketing Research Done Right - Getting to Know Your Audience

When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on research projects in school. While times may have changed a bit since then, the steps you took will help ...
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3 Common Misconceptions About LinkedIn

Happy birthday LinkedIn! After 17 years this platform has continued to grow exponentially. After reaching 100,000 members in its first year,...
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5 Quick Ways to Upgrade your Online Marketing

2020 has gotten off to a rough start for everyone. Who would have thought at the start of the year that the United States would be issuing "...
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Netflix's 'The Circle' Is Even More Relatable Today

The second week of March (before many felt driven to quarantine), my family was out of town enjoying Spring Break, without me. I tried to ta...
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Mix it Up: Creating the Best Content for Your Audience

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Almost a quarter century ago, Bill Gates claimed 'Content is King' in regards to a brand’s success on the Internet. Wow did he get that righ...
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