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Reaching Your Audience Through the Power of Social Media Marketing

Posted by adWhite Marketing Team on 5 Jan, 2021
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience. Facebook launched the social media era in 2004 and...
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Topics

Social Media

Instagram Best Practices

Posted by Morgan Tate on 4 Dec, 2020
hand holding iPhone with Instagram on the screen
Instagram started in 2010 with only a handful of users. Soon it became the number-one photography app, gaining 100,000 users in only one wee...
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Topics

Social Media

Instagram: an Indispensable Element of Inbound Marketing

Posted by Becca McPhail on 2 Nov, 2020
iPhone with Instagram icon on the screen
In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. T...
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Topics

Inbound Marketing, Social Media

Facebook Business Pages: Managing Page Roles & Requesting Access

Posted by Morgan Tate on 15 Sep, 2020
iPhone sitting on a glass table next to a laptop keyboard
Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Faceb...
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Topics

Social Media

In Defense of the Hashtag

Posted by Becca McPhail on 1 Jul, 2020
Hashtag symbol designed in lights
The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired ...
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Topics

Social Media, Digital Marketing
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