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GEO Targeting

Generative Engine Optimization: Exploring the New Search Landscape

Posted by adWhite Marketing Team on 9 Sep, 2024
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what number cup of coffee I’ve had in the morning my personality can range anywhere from “Sleepy” to “Grumpy...
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Topics

Inbound Marketing, SEO, Google

Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Posted by adWhite Marketing Team on 6 Aug, 2024
Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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Topics

Digital Marketing, Google

What is SEO and How Does Google SEO Search Work?

Posted by adWhite Marketing Team on 2 Jul, 2024
SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.
SEO is one of the most recognizable marketing acronyms and after more than 25 years of Search Engine Optimization (SEO) the process of ranki...
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Topics

SEO

Updating Your B2B Social Media Voice for Younger Generations

Posted by adWhite Marketing Team on 3 Jun, 2024
Man holding smart phone that says OK BOOMER
Listen up Fam. Your B-2-B social media boujee marketing targeted mostly to Boomers might not be so dank to Gen Z and Millennials. Maybe it’s...
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Topics

HubSpot, Social Media, Digital Marketing

Advantages of the HubSpot CMS

Posted by adWhite Marketing Team on 7 May, 2024
HubSpot CMS
Content may be king in inbound marketing, but the power behind the throne is a robust and user-friendly content management system (CMS) such...
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Topics

HubSpot
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