As a developer at adWhite, I spend a lot of time working on my Mac and it's hard not to start making a mental list of things I'd like to improve on that would make my daily tasks go smoother and more efficiently. Operating systems do a great job to provide basic tools for computer shortcuts and streamlining basic tasks, but as your needs grow, you need more specialized tools.
If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days for tech people as well as just about anyone that uses the web. It’s also common knowledge that SEO is done through customizations on your website, blogging and social media activity.
The most basic relationship between a business owner and an SEO consultant is to discuss goals for business growth and have a web developer build a fancy website, incorporating keyword research into meta-tags and content. An ongoing plan is developed to create content for blogs and social media posts, with the assumption that these tasks will help your new website appear at the top of Google’s search results. This is the traditional idea of SEO.
You’ve probably noticed when you click on a link that sometimes it opens in a new browser window and sometimes you are automatically redirected within the browser window you are currently using. Sometimes the link takes you to a page within the same website and sometimes it takes you to a page on a different website. Ever wondered why that happens or how it affects the SEO (search engine optimization) of the website?