Is your company’s LinkedIn page optimized for engagement?
Don’t let your page get behind – LinkedIn is an extremely valuable tool that is used to engage and communicate with your business’s community and potential customers.
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if your company’s social media marketing strategy is working or how to improve it. While all social media platforms are unique and have their own ways of measuring account performance, there is some common terminology they all utilize. Let’s look at what social media KPIs (Key Performance indicators) are most common and how to understand and measure them to your business’s advantage.