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Landing Page Optimization through Magnifying Glass

Why Landing Pages Can Increase Conversion Rates, Generate More Leads

The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generate more leads. “Since landing pages are tailored to customer interests, using them in your marketing ...
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9 Pitfalls That Can Kill Your Content Marketing

Workplace with Laptop showing Landing Page with text Content Development.
The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.
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More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

adWhite More Than Just an SEO Boost, Blog Posts Can Lead to Purchases Person Sitting at Laptop Blogging
Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was youn...
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Tale of the CMS Tape: HubSpot vs. WordPress

adWhite marketing Tale of the CMS Tape: HubSpot vs WordPress Two Girls Working on Laptop in Front of Windo
While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challen...
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Video Killed the Radio Star … And Then YouTube Remade Marketing

adWhite Video Killed the Radio Star … And Then YouTube Remade Marketing Studio With Mic, Headphones, Computer
On August 1, 1981, fledgling cable channel MTV aired its first ever music video with the cheeky choice being The Buggles “Video Killed the R...
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