I'm a member of Vistage and it has been an invaluable experience. One that has helped me pivot my entire business - I can get into more on that in a future post. For now, I wanted to highlight an article I found on the Vistage website.
THE 4 ESSENTIAL LAWS OF INBOUND MARKETING
As an inbound marketer that practices the inbound philosophy for my clients daily, some of the points made here are extremely obvious to me. However, I know by speaking to many business owners and CEOs that these things are not obvious to them. Here are the author's 4 Laws:
Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.
Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.