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Taylor White

Small Biz Owner, Inbound Marketer, Husband & Father, Sports Fan - The Glass is Half Full!
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Recent Posts

The 4 essential laws of inbound marketing

I'm a member of Vistage and it has been an invaluable experience. One that has helped me pivot my entire business - I can get into more on that in a future post. For now, I wanted to highlight an article I found on the Vistage website.

THE 4 ESSENTIAL LAWS OF INBOUND MARKETING

As an inbound marketer that practices the inbound philosophy for my clients daily, some of the points made here are extremely obvious to me. However, I know by speaking to many business owners and CEOs that these things are not obvious to them. Here are the author's 4 Laws:

A Look Back in Pictures

Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.

Influencer Marketing: Who's Influencing Who & How It Matters for Your Business

Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.

The Importance of Sales and Marketing Alignment

The vitality and success of a business depend on having effective marketing and sales teams. Companies look to their marketing team to research target markets and bring back viable leads. The sales team takes over and turns those leads into paying customers.

Why Content Is More About Quality Than Quantity

It seems that Twitter, Facebook, YouTube and Instagram are inundated with copious amounts of new content every single day. Although more is usually better, this is not necessarily true when it comes to content. Scaling back on your content might just drive more people to your website in the end.

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