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Uncle Sam vs. Big Tech

DOJ's Lawsuit Against Google: What It Means for Advertisers

Posted by Taylor White on 21 Feb, 2023
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have far-reaching consequences for both the tech gia...
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Topics

Social Media, Digital Marketing, Google, Facebook

Will ChatGPT Change the Future of SEO?

Posted by Taylor White on 19 Jan, 2023
Robots using laptops to write
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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Topics

Inbound Marketing, Content Marketing, SEO, Marketing Strategy

Measuring Your Marketing Campaigns: What is ROMI?

Posted by Taylor White on 15 Aug, 2022
Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Topics

Marketing Strategy

Clutch Names adWhite as a Top Marketing Company in Texas for 2022

Posted by Taylor White on 26 Jul, 2022
Our mission since starting the adWhite team is to cultivate long-term relationships for our clients and help them build trust with their res...
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Topics

adWhite news

How Businesses Can Combat Fake Online Reviews

Posted by Taylor White on 24 Mar, 2022
Sign on fence that says
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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Topics

Digital Marketing, Marketing Strategy
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