In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference between success and failure.
Customer experience can be defined as the sum of all experiences your customers have with your brand or business - from interacting with your social media, advertising, website, and other channels to the selection and purchasing of products and services, to the checkout, shipping, billing and customer support.
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better.
As the COVID-19 pandemic second wave crests, with more lockdowns and economic restrictions across the country, businesses that have not embraced digital transformation, especially small and medium-sized businesses (SMB), may not make it through the first quarter of 2021.
They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the same Google mobile device search results again and again.
Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hope to achieve success.
A home foundation, while a necessary anchor, does not define your outcome as a shotgun shack or an architectural masterpiece can both be built on a solid foundation.
The same goes for email marketing where your foundation or “Open Rate” is important because, let’s face it, if your audience does not open your email then your campaign is a virtual vacant lot.
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work.
Permission-based marketing means that consumers want to hear from you. They have given you “permission” to contact them or send them information via opt-ins such as email subscriptions or social media follows.
