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Digital Marketing Attribution

Optimize Your Marketing Strategy with Attribution

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas against the wall to see what sticks.
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AI's Effect on Graphic Design

Artificial Intelligence
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversia...
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DOJ's Lawsuit Against Google: What It Means for Advertisers

Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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Will ChatGPT Change the Future of SEO?

Robots using laptops to write
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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Measuring Your Marketing Campaigns: What is ROMI?

Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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