The State of Inbound is a comprehensive resource produced by HubSpot on the current state of inbound marketing, sales strategy and operations. According to the 2018 report from 6,200+ respondents in 99 countries (mix of industries, company size, level of seniority), the top 3 marketing priorities for companies are as follows:
Seems like a simple question with a simple answer. Of course, you're designing your website for your customers or — better yet — your prospects, right? I mean, who wouldn't? You design or build or tailor your products and services for the people who buy them. It's only natural that you'd build your marketing materials and surely your most important marketing channel, your website, to serve them the best.
In this day and age, technology is unavoidable. On a day-to-day basis we all use multiple screens: smartphones, computers, tablets, televisions, etc. In fact, we not only use them, but we have become dependent on them in our daily lives. In 2008, there was actually a term coined for the feeling of anxiety we experience when we forget or lose our smartphone, have no network coverage, or when our battery is running low; it’s called nomophobia.
We have been using Databox for about a year and it really has been an integral part of how we report to our clients on what we do for them. You can easily compare data from multiple sources. It’s awesome. The best part for us is that, once we got it all set up for ourselves, we were able to easily copy those reports over for our clients. Easy to use, easy to read, and easy to send via email.
I was without a smartphone for a few weeks, and while I waited for my replacement claim to process, the importance the smartphone plays in modern living became crystal-clear. Loss aids in the development of understanding and, most importantly, appreciation. In some ways, I may have been better off, but I also encountered a few situations that highlighted the critical roles our smartphones play in daily living. Habit fires more quickly than conscious memory. Time and again I would automatically reach for my glossy, Gorilla-Glassed instrument, only to sigh when I remembered I was without.