adWhite Welcomes Rodney Rhodes as Project Manager

adWhite is proud to announce that Rodney Rhodes recently joined our team as a Project Manager. In this role, Rodney will touch almost every project that comes through our agency. His primary focus will be working with the production and creative teams to ensure all tasks stay on schedule and within budget.

Content Marketing Example - Straight from the Dog's Nose

Deep thoughts for a Tuesday...
  • I don’t know for sure, but I imagine that orthodontists can’t help noticing people’s crooked teeth. Even when they don’t want to.
  • And I’m guessing that interior designers subconsciously rearrange their friends’ furniture in their heads without even thinking about it?
  • I bet waiters take note of particularly good service when they dine out, because they understand the difficulties of the job.

Point is, no matter what line of business you’re in, it’s sometimes hard to find the “off” button. You notice things out of habit. You subconsciously critique, even when you try not to. Which is probably why lately I’ve noticed when content marketing is working on me, or I’m being targeted in a business’s email workflow. Sometimes I smile to myself, thinking “I’m on to you, I know this game!” But many times lately I’ve been impressed with how well companies have used good content to attract me and lead me further down their sales funnel.

Sorry Marketing Majors, Turns out Marketing is FULL of Numbers

 Working at a coffee shop recently, I overheard a college student tell her friend/study partner, “Marketing is for business majors who don’t like numbers.”

Bless her heart.

If she only knew.

I didn’t want to burst her bubble so I minded my own business and continued working (on a spreadsheet, ironically enough). But she and her marketing major friends are in for a real treat. 

AMC's Texting Debacle A Good Reminder to Listen to Customer Feedback

Today AMC announced – to the relief of many – that it would NOT change it’s policy and allow texting in theaters, as it threatened to earlier this month.

 In a recent interview with Variety, Adam Aron, AMC Theatres’ new CEO, discussed possible plans to allow texting in theaters in order to appeal to a younger demographic.

Is There An SEO Magic Formula?

It’s probably no surprise that one of the most frequently discussed topics around here revolves around SEO. Clients regularly ask us how to quickly (it's always quickly!) improve their rankings. Every organization wants to rank higher than their competitors in keyword searches. So what’s the magic formula to get on Google Page One? And how much does that magic formula cost?