For some businesses, content marketing is a familiar term and a critical part of their overall marketing strategy. But others have never even heard of it, and for them the concept of sharing knowledge and information – for free – is a foreign concept. But there are proven benefits for doing just that, and today it’s become one of the best ways for small businesses to gain leads, build relationships and increase sales.
At adWhite we’ve been focusing intently on new SEO objectives around here lately, which has lead us to some great new information on landing pages. Recently we had an internal discussion about some of our collective, recent learning on the use of submit forms on a landing page. To re-cap, a landing page is a specific web page designed as part of a campaign, used to capture a user’s information and pique their interest in your product or service.
Why Landing Pages & What Are They?
Our world is even more interconnected today than it was a decade ago. The Internet is now seen as a necessity, a tool that we all access on a daily basis to find the information that we are seeking, at a fraction of a second, directly to our fingertips. With the increasing usage of the Internet, Social Media Marketing (SMM), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have arisen. Most websites now integrate their social media channels, like Facebook, Twitter, Google+ and Instagram, with their websites in order to increase traffic to their sites and raise brand awareness. Small to mid-size companies face even more difficulty when competing in the global arena, which is the internet.
Being interconnected with social media is definitely key to optimal website performance. So how can a company more efficiently drive traffic to their site and increase their overall search ranking? This is where landing pages come in! In this post we are going to discuss how to drive more traffic to your website through the use of social media and landing pages.