Should You Stay Connected or Unplug?
Technology has brought many wonderful things to our lives — connecting with long-lost friends, being able to stay in touch with people miles away, shopping, re-ordering supplies, getting notices on ...
Marketing Insights
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The Benefits of Switching from Chrome to Firefox
Since I fully switched to Firefox, it’s been hard to use Chrome again. I use it sometimes to test cross-browser compatibility in websites and to load some pages that don’t work with Firefox (yes, ...
Google Listings for Your Business — Just the Basics
Almost every day we get questions that are Google-focused. There’s a reason Google offers certifications if you’re willing to do the work and take the tests, and that reason is because Google is ...
Core Values Matter
As chief bean counter at adWhite, I get a slightly different view of the work and effort that goes into the many tasks that drive successful inbound marketing results for our clients. I’m a little ...
How to Use “Source” Meta Tags to Syndicate Content to Other Domains
With the need to diversify the mediums where we publish content, sometimes it’s a good idea to reuse content we already have, especially if that content has proven that it’s getting traction.
How Does Color Influence Branding?
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in ...