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Highlights of #INBOUND19 according to a Jaded Digital Marketer

You are reading this blog. I am assuming you already know HubSpot - a marketing automation platform for marketing, sales, customer service, and CRM software. "INBOUND" is an annual conference hosted by HubSpot. Admittedly, this being my 5th...
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The Power of Customer Loyalty Programs

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I remember when I signed up for my first customer loyalty program. It was at the urging of my husband during my checkout at a Hallmark store...
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UX Part 2 of 9: Information Architecture

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One the main challenges for consumers today is information overload. Not only too much information, but also the integrity of available info...
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What is a Considered Buy?

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Every Sunday afternoon, I race through the grocery store picking the same items off the shelves that I purchased the week before. In prepara...
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What's so Awesome About the HubSpot CMS?

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I was a pretty big fan of WordPress … was! I mean, it's still OK and it has its pluses and minuses, but it's also a huge pain in my butt!
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