Confused about Inbound Marketing? You're Not Alone

As a kid, I remembering laughing at jokes I didn’t understand, too embarrassed to admit I didn’t get them. Everyone else was laughing so it must be funny, right? Hilarious! In truth, most of the others probably didn’t get it either, but who wants to admit that in front of a group? So I played along. 

Then again, maybe I WAS the only that really didn’t get it….

Regardless, I had a flashback to this feeling the other day at lunch with friends. Somehow, after the initial round of gossip and sharing vacation stories, we got on the subject of inbound marketing. A few of us that work in the field began comparing success stories and trading advice. Another friend was nodding along enthusiastically, but finally spoke up. She hesitantly admitted “I wasn’t going to say anything because I’m probably supposed to know, but what IS inbound marketing, anyway?”


Benefits of Incorporating Product Videos Into Your Marketing Strategy

These days, videos are a crucial part of a company’s overall marketing strategy. Businesses of all types and sizes use videos to show product demonstrations, elicit emotion and connect to build relationships with customers. 

According to a recent HubSpot survey, 96% of B2B organizations use videos in their marketing campaigns and 65% of marketers plan to increase their mobile ad budgets to account for video. 

Another Reason to Get Away: Vacations Increase Productivity in the Workplace

Have you taken – or do you plan to take - a vacation this summer?

The day you took off for a dental procedure and binged watched Game of Thrones from your sofa doesn’t count. Nope, I mean a real vacation, away from your regular routine and – gasp – away from work. 

If the thought of those emails and projects piling up while you’re gone gives you anxiety you’re not alone. Turns out, almost half of U.S. workers don’t use all of their allotted vacation days. And for those that do, the majority of them still check email or take care of work business while they’re away.

8 Benefits of Marketing Automation Software

If you’re considering implementing marketing automation software to increase your organization’s efficiency, you’re certainly not alone. Use has skyrocketed in recent years. According to Marketing Tech Blog, over the last 5 years the marketing automation industry has grown from 225 million to over $1.65 billion, with over 142,000 businesses using marketing automation software such as HubSpot, Marketo or Pardot.

adWhite Welcomes Rodney Rhodes as Project Manager

adWhite is proud to announce that Rodney Rhodes recently joined our team as a Project Manager. In this role, Rodney will touch almost every project that comes through our agency. His primary focus will be working with the production and creative teams to ensure all tasks stay on schedule and within budget.