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Ice Cream Social Tips and Tricks

Trade Show Spotlight

Trade shows and special events can seem daunting when it comes to making your brand stand out on social media; while you want to spark buzz, you also want your audience to be engaged in your message. Here’s a few ideas to help you do both with social media.

The Art of the (virtual) Elevator Speech

An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important in the realm of social media, while it may seem difficult to translate it to such a platform. We’re here to answer your questions to make the process seamless.

Social Media Demographics: Who’s Using Which Sites?

In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find general statistics to see where to use your social media sites, look no further – we’ve found the missing piece. Here is an infographic on the market segmentation of different social media websites.

How to Use Social Media to Target Your Market

“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level the playing field, targeting your market is crucial to your business’ ability to turn interactions into profits.