Navigating The New Google Ads Experience
Google is constantly rolling out new features and updates, but it outdid itself last year with some epic changes to Google AdWords. One of those changes was a rebranding from Google AdWords to the ...
Marketing Insights
Tailored marketing that grows with your business
The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy
With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses ...
Digital Marketing Trends to Watch in 2019
B2B marketing has changed drastically over the past five years. The so-called “online” platform/digital technology has transformed the way we interact with the world. A successful B2B company must ...
3 Main Types of Websites: Which is Right for You?
The web we see on our screens will be always rendered the same way, with HTML, CSS and JavaScript. Even when we use different languages in the back-end like PHP, Node or Python, everything renders ...
HubSpot Tips & Tricks - Where a File is Being Used
I feel like I discover neat little tricks in HubSpot every day. Recently I was cleaning out our images folder within the FILES section of our account and I noticed a really nifty feature – This File ...
Optimizing Web Content for Voice Search
If you've ever used a personal digital assistant like Alexa, Cortana, Google Now or Siri, then you're familiar with voice search, a technology that uses speech recognition and allows a user to speak ...