Blog

Social Media Marketing Terminology Breakdown: A to Z

Posted by adWhite Marketing Team on 7 Jun, 2023

You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.

Topics

Social Media, Digital Marketing, Facebook

Optimize Your Marketing Strategy with Attribution

Posted by Taylor White on 15 May, 2023

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...

Topics

HubSpot, Digital Marketing, Marketing Strategy

DOJ's Lawsuit Against Google: What It Means for Advertisers

Posted by Taylor White on 21 Feb, 2023

The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...

Topics

Social Media, Digital Marketing, Google, Facebook

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022

Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...

Topics

Digital Marketing, Marketing Strategy, Google

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022

Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...

Topics

Social Media, Digital Marketing, Marketing Strategy

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Blog

Social Media Marketing Terminology Breakdown: A to Z

Optimize Your Marketing Strategy with Attribution

DOJ's Lawsuit Against Google: What It Means for Advertisers

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

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