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Digital Marketing Attribution

Optimize Your Marketing Strategy with Attribution

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas against the wall to see what sticks.
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DOJ's Lawsuit Against Google: What It Means for Advertisers

Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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How Businesses Can Combat Fake Online Reviews

Sign on fence that says
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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