Social Media Marketing Terminology Breakdown: A to Z
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
Marketing Insights
Tailored marketing that grows with your business
Optimize Your Marketing Strategy with Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas ...
DOJ's Lawsuit Against Google: What It Means for Advertisers
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have ...
Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is ...
Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow authors all while posting snippets of his upcoming work to ...
How Businesses Can Combat Fake Online Reviews
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.