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Resurgence of QR Codes and Why This Matters for Your Marketing

Prior to the COVID-19 pandemic QR codes seemed a bit silly or superfluous. QR codes were in worldwide use before the dawn of the new millennium, but never really took off in the U.S. because they required an app to do the scanning and many ...
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Digital Marketing Threw Creative Agencies a Lifeline During Pandemic

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The COVID-19 pandemic dealt an economic blow to creative agencies across the board, but a new industry report says full-service firms that w...
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Why Graphic Design is Essential in Digital Marketing

Graphic design is a visual form of communication that strategically uses a combination of technology, art, text, and images to convey messag...
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New Social Media Channels - Early Adopt or Wait?

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My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the...
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The Importance of a Blog to Your Company’s Marketing Strategy

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To blog or not to blog … if that is the question your company is asking, then your inbound marketing strategy needs a tune-up. Basically, as...
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