adWhite Resurgence of QR Codes and Why This Matters for your Marketing Image of Phone Scanning QR Code on Restaurant Table

Resurgence of QR Codes and Why This Matters for Your Marketing

Prior to the COVID-19 pandemic QR codes seemed a bit silly or superfluous. QR codes were in worldwide use before the dawn of the new millennium, but never really took off in the U.S. because they required an app to do the scanning and many ...
Read More

Digital Marketing Threw Creative Agencies a Lifeline During Pandemic

adWhite Digital Marketing Offers a Lifeline Blog Digital Marketing Scrabble Tiles
The COVID-19 pandemic dealt an economic blow to creative agencies across the board, but a new industry report says full-service firms that w...
Read More

Why Graphic Design is Essential in Digital Marketing

Graphic design is a visual form of communication that strategically uses a combination of technology, art, text, and images to convey messag...
Read More

New Social Media Channels - Early Adopt or Wait?

phone screen with 4 social media apps showing
My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the...
Read More

The Importance of a Blog to Your Company’s Marketing Strategy

Laptop on a desk - black and white photo
To blog or not to blog … if that is the question your company is asking, then your inbound marketing strategy needs a tune-up. Basically, as...
Read More