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From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or service.
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

Social Media Time Machine: From MySpace to the Metaverse

Posted by adWhite Marketing Team on 22 May, 2025
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Remember when "poking" someone on Facebook was peak social interaction? Or when choosing your Top 8 friends on MySpace felt like a life-or-d...
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Topics

Social Media, Digital Marketing, Facebook

6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report

Posted by adWhite Marketing Team on 15 Apr, 2025
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The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 4...
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Topics

Content Marketing, Digital Marketing, Industry News

The Rise of Bots: Shaping Digital Influence Behind the Scenes

Posted by adWhite Marketing Team on 18 Mar, 2025
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“Bad Bot” certainly sounds like a kids cartoon but the reality is not a laughing matter as bad bots -- software applications that perform au...
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Topics

Digital Marketing, Bots, Industry News

How to Set Up Brands (Formerly Business Units) in HubSpot: A Step-by-Step Guide

Posted by Sarah Tsai on 10 Mar, 2025
🗓️ Originally published: March 10, 2025 🔄 Updated: April 21, 2025 — Reflecting HubSpot’s rebrand from “Business Units” to “Brands”
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Topics

Inbound Marketing, Content Marketing, HubSpot, Digital Marketing
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