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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Posted by Taylor White on 24 Feb, 2021
Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies. We know that both companies an...
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Topics

Social Media, Digital Marketing

The Importance of Customer Experience on Your Website

Posted by Taylor White on 18 Dec, 2020
lady holding her iPhone in one hand, coffee in the other
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference ...
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Topics

Digital Marketing, Inbound

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
laptop on a desk with B2B on the screen
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Topics

Digital Marketing, Marketing Strategy

Five Ways to Rank Higher on Google

Posted by adWhite Marketing Team on 18 Nov, 2020
Man and Woman sitting behind their laptops with arms in the air
Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Topics

SEO, Digital Marketing, Google

Google AMP Looks to Optimize Content Across All Mobile Devices

Posted by Taylor White on 16 Nov, 2020
lady wearing a blue shirt standing in front of a gray wall holding her cell phone
They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the sam...
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Topics

Content Marketing, Digital Marketing, Google
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