Marketing Shifts: Past Year's Evolution and Current Trends
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-charged digital world.
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What is CAPTCHA? How Does it Work and is it Effective?
You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!” prompts from identifying photos of mundane objects such as ...
Social Media Marketing Terminology Breakdown: A to Z
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
Optimize Your Marketing Strategy with Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas ...
DOJ's Lawsuit Against Google: What It Means for Advertisers
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have ...
Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is ...