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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is setting its sights on challenging Google, Meta...
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Topics

Digital Marketing, Marketing Strategy, Google

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022
laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Topics

Social Media, Digital Marketing, Marketing Strategy

How Businesses Can Combat Fake Online Reviews

Posted by Taylor White on 24 Mar, 2022
Sign on fence that says
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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Topics

Digital Marketing, Marketing Strategy

What is Cache & How Does It Improve Your Website Browsing Experience?

Posted by adWhite Marketing Team on 16 Mar, 2022
Cache - word graphic
Forget Bitcoin, in the digital world “cache” is still king! That’s right, if you need to Google why your Gen Z offspring want you to put you...
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Topics

Inbound Marketing, Digital Marketing

iOS Privacy Controls and Email Marketing Open Rates

Posted by Taylor White on 1 Mar, 2022
Security concept: Lock on digital screen, illustration
Love it (or hate it!) is there anything more “American Pie” than email marketing? Heck, it was only a couple of years after the first ever e...
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Topics

Email Marketing, Digital Marketing, Marketing Strategy
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