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Social Media Trends for 2023: How Small Businesses Can Land Customers

If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want to attract, understand where they are sw...
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TikTok: The Sound of Gen Z Using Social Media over Search Engines

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Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

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Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Pro Tips for Social Media Marketing on Instagram

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Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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