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How Social Media is Shifting Sales and Business

Posted by Taylor White on 23 Jun, 2023
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on consumers' purchasing habits.
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Topics

Influencer Marketing, Social Media, Marketing Strategy

Social Media Marketing Terminology Breakdown: A to Z

Posted by adWhite Marketing Team on 7 Jun, 2023
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You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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Topics

Social Media, Digital Marketing, Facebook

Social Media Verification: Should Your Brand Seek the Checkmark?

Posted by adWhite Marketing Team on 19 Apr, 2023
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Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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Topics

Social Media

DOJ's Lawsuit Against Google: What It Means for Advertisers

Posted by Taylor White on 21 Feb, 2023
Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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Topics

Social Media, Digital Marketing, Google, Facebook

Social Media Trends for 2023: How Small Businesses Can Land Customers

Posted by adWhite Marketing Team on 6 Jan, 2023
Social Media keys on keyboard
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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Topics

Inbound Marketing, Small Business Marketing, HubSpot, Social Media
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