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Marketing Challenges Predicted for 2024: AI, Google’s EEAT & More!

Posted by adWhite Marketing Team on 14 Dec, 2023
The calendar years may change but the marketing merry-go-round continues the same with small and medium-sized companies continually chasing marketing trends to keep up with the constantly changing tastes of today’s consumers.
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Topics

Influencer Marketing, Social Media, Marketing Strategy

How Social Media is Shifting Sales and Business

Posted by Taylor White on 23 Jun, 2023
Closeup of blond girl doing online shopping
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pande...
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Topics

Influencer Marketing, Social Media, Marketing Strategy

Social Media Marketing Terminology Breakdown: A to Z

Posted by adWhite Marketing Team on 7 Jun, 2023
Man with computer thinking A B C's
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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Topics

Social Media, Digital Marketing, Facebook

Social Media Verification: Should Your Brand Seek the Checkmark?

Posted by adWhite Marketing Team on 19 Apr, 2023
Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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Topics

Social Media

DOJ's Lawsuit Against Google: What It Means for Advertisers

Posted by Taylor White on 21 Feb, 2023
Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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Topics

Social Media, Digital Marketing, Google, Facebook
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