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Social media blue verified checkmark

Social Media Verification: Should Your Brand Seek the Checkmark?

Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received what was typically a coveted blue check mark.
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DOJ's Lawsuit Against Google: What It Means for Advertisers

Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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Social Media Trends for 2023: How Small Businesses Can Land Customers

Social Media keys on keyboard
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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TikTok: The Sound of Gen Z Using Social Media over Search Engines

TikTok logo on mobile phone screen
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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