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The State of Inbound - 2017

HubSpot released their State of Inbound 2017 recently and I've only had a chance to briefly read it. I plan to go back and read it several more times and truly focus on each section and each fact so I can better lead my agency and my clients.

Getting Started With HubSpot

We believe in the power of marketing automation. There are multiple software options you can use to help make your marketing activities more efficient. At adWhite, we're partial to HubSpot, because we love it’s reporting tools, ease of use, seamless integration with the CRM and other cool features.

Industry Specific Marketing Email Statistics

Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begin to work with a new client. It's always good to know what industry benchmarks are, so we know what we plan to exceed!

Most Purchase Decisions are Based on Emotion – Is Your Brand Positioned to Connect?

Most purchase decisions are made based on an emotional connection to a brand, product or even a salesperson.  

That’s no surprise when we’re talking about something small, such as a pack of gum, a fun pair of socks or a new lamp for the living room. But you might expect that as the cost of a purchase increases, the rational side of the brain takes over and overrules those initial feelings. Don’t major decisions remove the emotion and rely solely on facts, numbers and hard data?

You would think so.

But nope.

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