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3 Office Party Alternatives for 2020

The holiday office party - like a good Mad Libs story, includes excitement and anticipation, but can quickly veer into cringe-worthy. With many companies still allowing their employees the opportunity to work remote, a traditional, large celebratory gathering is unlikely. However, that doesn’t have to mean you have to go full Bah Humbug!

Calculating Customer Acquisition Costs is Essential to Your Business

If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).

Five Ways to Rank Higher on Google

Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better chance of spotting BigFoot at a backyard barbeque.

Google AMP Looks to Optimize Content Across All Mobile Devices

They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the same Google mobile device search results again and again.

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Advanced marketers today can measure the following based on a well-defined buyer persona.