Online Content Creation Tools You Can Use Today

From video-creation tools to sourcing free images for your content creation, there are many online sources to assist you in your marketing efforts. Below are some resources that can be used in creating online content that we use frequently here at adWhite.

Extra! Extra! Read All About How We Consume News Today!

Starting in the mid-19th century United States, newspaper street vendors would shout "Extra! Extra! Read all about it!" when selling an Extra edition, also referred to as a Special edition.

This is the sensational news or event that arrived too late for the regularly scheduled print edition. This could include events such as the announcement of war, the assassination of a public figure, or even new developments in a popular trial. 

Website & Email Tracking & Reporting: key terms to understand

One of the biggest benefits of using HubSpot is the amazing tracking that comes with the software. Just a few years ago, you would send an email out and that's where it ended. You never knew the stats of who was opening that email or clicking on a link. I love drilling down on the details after we send out an email campaign. And I am sure I flippantly throw out the terms we use to measure those stats to clients with no explanation of what they really are or why they are important. Here are just a few of the email and website measurements we use to gauge how successfully an email or web page/website is performing. 

Smiles All Around - Streamlined Marketing Helps Practice Grow (CASE STUDY)

Company Profile
Northwest Oral & Maxillofacial Surgery specializes in the removal of wisdom and diseased teeth; and the preparation for and placement of dental implants. They diagnose and treat pathological and cosmetic problems, as well as other diseases and injuries of the face, mouth, dentition, jaws and neck. The practice consists of 8 board-certified doctors who practice at 6 different locations across the north Houston area.

What Are Alt Tags?

Rule number one for alt tags: they are not alt tags, they are alt attributes, also called alt text. A tag is an HTML element, for example, `<img src=“logo.jpg”>` and along with the alt attribute it looks like this: `<img src=“logo.jpg” alt=“adWhite’s logo”>`. 

The alt attribute helps to explain what the image is about to people who can’t see it. For example, when a visually impaired person is using a website, a screen reader can read out loud the alt attribute, giving the user context about the image.

Search engines use the alt attribute for the same purpose. That’s why some people recommend including keywords in the alt attribute. But be aware: the use of keywords that convey no context in the image in alt attributes can hurt the SEO instead of improving it. This is called keyword stuffing.