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Text in Facebook Ad Images

Posted by Morgan Tate on 17 Feb, 2021

If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason for this is that Facebook conducts research to “understand how different attributes of an ad affect ...

Topics

PPC, Facebook

Email Remains a B2B Priority as Pandemic Stretches into 2021

Posted by Taylor White on 9 Feb, 2021

Two ladies talking to one another while sitting at their office desks.

Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, w...

Topics

Email Marketing

Is the Pandemic Making us Lose our Common Sense Communication Skills?

Posted by Katie Clymer on 3 Feb, 2021

Man with hands on his temples, looking down. People surrounding him, trying to hand him devices.

Since the pandemic hit, whether you liked it or not, you had to get yourself familiar real quick with communicating via email, phone, or vid...

Topics

Email Marketing

Google My Business Ownership Request Email Scam

Posted by Morgan Tate on 28 Jan, 2021

1. Google screen with ownership request 2. faceless man in rain storm wearing jacket with a hood

Recently we started receiving emails from Google letting us know that someone is claiming ownership of our Google My Business (GMB) profile....

Topics

Google, Google My Business

4 Tips for Your Virtual Trade Show Booth

Posted by Becca McPhail on 25 Jan, 2021

black background with

For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportuni...

Topics

Inbound Marketing, marketing strategy

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