Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work.
Permission-based marketing means that consumers want to hear from you. They have given you “permission” to contact them or send them information via opt-ins such as email subscriptions or social media follows.
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the updates in “… an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and objectives. Once those are clearly defined you can start to devise a plan to attract, delight, and convert prospects into lifelong customers.
Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in Google Shopping search results. Mainly these ads consist of an image of the product, its price and the brand name — but you can also include reviews, shipping information and promotions.
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.
July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.
