Landing Page Optimization through Magnifying Glass

Why Landing Pages Can Increase Conversion Rates, Generate More Leads

The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generate more leads. “Since landing pages are tailored to customer interests, using them in your marketing ...
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HubSpot Introduces New Features and Updates to Its CRM Platform

Inbound Marketing
HubSpot’s annual marketing shindig in Boston has grown over the years from 2,800 attendees bopping to Cyndi Lauper in its inaugural year in ...
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9 Pitfalls That Can Kill Your Content Marketing

Workplace with Laptop showing Landing Page with text Content Development.
The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.
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More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

adWhite More Than Just an SEO Boost, Blog Posts Can Lead to Purchases Person Sitting at Laptop Blogging
Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was youn...
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What is the Value of Having a Blog?

Blog on a laptop
One thing our clients ask us all the time is whether or not they should have a blog. To some people a blog seems like an unnecessary additio...
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