Marketing Solutions and News from adWhite

Asking for a Friend ...

This is a vulnerable post for me, but I'm going to channel fellow Texan Brene Brown here and share my bizarre experiences lately of being asked to do work for free.

I am a glass-half-full kind of a guy. I am fortunate to be running my own agency. When people ask me for help, I am usually very eager to please.

Marketing has long played a role in establishing relationships between customers and the businesses that serve them.

In today's digitally connected world, online presence is more important than ever. Your website is your business card. Good SEO (Search Engine Optimization) can land you customers just by being able to get found through keywords and search phrases. This work isn't necessarily quick and/or easy.

However, at least weekly I'm contacted by someone who wants our services for free.

29 May

Online Marketing Raises Awareness and Produces 11+ MQLs Monthly (CASE STUDY)

Company Profile
Based in Southeast Texas, Mobile Specialty Vehicles is a global leader in commercial specialty vehicles. MSV are true pioneers in the specialty and recreational vehicle industry with roots that began in the early 1950s. Building state-of-the-art vehicles for over 39 years, they specialize in rescue, medical and command operations. These include blood collection, mammography, vision, dental, audiology, primary health care (PHC), command and SWAT among other platforms. Driven behind a greater mission, MSV is proudly serving those who serve others.

24 May

Using Google Reviews as Content for Social Media & Marketing

Online reviews are becoming more and more important for businesses. We live in a digital world, so it’s no surprise that we turn to online search results and online reviews when we’re looking for recommendations on new products, restaurants, services, stores, etc.

22 May

5 Reasons Why I Love HubSpot Support

It’s pretty well known that we LOVE HubSpot here at adWhite. We love the software and the people behind the software. But just like all things in tech, it's always changing. HubSpot is constantly evolving to better serve its users and this means that the exact path you follow to perform certain tasks within the software gets changed. I’ll log in to do something and — boom – that little feature has moved. There is usually some type of warning prior to things changing, but I tend to miss most of these warnings.

20 May

Should You Stay Connected or Unplug?

Technology has brought many wonderful things to our lives — connecting with long-lost friends, being able to stay in touch with people miles away, shopping, re-ordering supplies, getting notices on events and what's happening near us … etc. The list is endless. Just as I might have a hard time imagining what life was like without a dishwasher or laundry machine for my grandparents, my children will no doubt wonder how people survived without WiFi and having access to information at their fingertips at all times.