A good content marketing strategy can be the key to developing a solid online brand identity. People are consuming content every single day, so to make sure your company is putting out the right type of material to attract your target audience, it’s important that you have the right plan in place. Working with an agency like adWhite makes the process that much easier.
We've had a few clients ask us about this recently — mostly about some differences they see between Google Analytics and HubSpot. These clients are seeing that some visitor numbers are not lining up exactly. Also, some bounce rates vary a hair.
A majority of our clients use HubSpot, so we've come to rely on Google Analytics much less than we used to. But the truth is, Google Analytics offers deeper, more meaningful website stats.
I debated this question with myself for many years. Why do I need a password manager? I use fairly complex passwords that have meaning to me so I don’t forget them … except when I forget them, or when I’m required by a website to change them on a regular basis. And I have a list of passwords hidden on my home computer that I keep constantly updated (well, mostly). And I have a copy of that (mostly updated) list on my work computer that’s also updated (for the most part). And the passwords on my iPhone and iPad are stored automatically, so I don’t need to remember those … except when I have to reset one and then have to reference the (sort of) updated list on my computer. It seems like a good system, right?
You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at the agency landscape overall.
The State of Inbound is a comprehensive resource produced by HubSpot on the current state of inbound marketing, sales strategy and operations. According to the 2018 report from 6,200+ respondents in 99 countries (mix of industries, company size, level of seniority), the top 3 marketing priorities for companies are as follows: