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Text in Facebook Ad Images

If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason for this is that Facebook conducts research to “understand how different attributes of an ad affect ...
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Email Remains a B2B Priority as Pandemic Stretches into 2021

Two ladies talking to one another while sitting at their office desks.
Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, w...
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Is the Pandemic Making us Lose our Common Sense Communication Skills?

Man with hands on his temples, looking down. People surrounding him, trying to hand him devices.
Since the pandemic hit, whether you liked it or not, you had to get yourself familiar real quick with communicating via email, phone, or vid...
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Google My Business Ownership Request Email Scam

1. Google screen with ownership request 2. faceless man in rain storm wearing jacket with a hood
Recently we started receiving emails from Google letting us know that someone is claiming ownership of our Google My Business (GMB) profile....
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4 Tips for Your Virtual Trade Show Booth

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For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportuni...
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