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Social Media Trends for 2023: How Small Businesses Can Land Customers

If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want to attract, understand where they are sw...
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TikTok: The Sound of Gen Z Using Social Media over Search Engines

TikTok logo on mobile phone screen
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Measuring Your Marketing Campaigns: What is ROMI?

Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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