Since I fully switched to Firefox, it’s been hard to use Chrome again. I use it sometimes to test cross-browser compatibility in websites and to load some pages that don’t work with Firefox (yes, they exist), but that's it.
As chief bean counter at adWhite, I get a slightly different view of the work and effort that goes into the many tasks that drive successful inbound marketing results for our clients. I’m a little bit on the outside looking in, hearing the dialogue about strategy and objectives and then seeing the results that culminate from all the tasks that were executed. It’s exciting and rewarding to see the success stories, and I often give thought to the key ingredients that help us achieve these positive outcomes.
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in both design and branding to elicit desired emotional responses. Here are some common colors and how they affect branding.