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Instagram: an Indispensable Element of Inbound Marketing

In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. Thankfully, 2010 also brought us the launch of the now iconic social media platform - Instagram. While the craze to horizontally balance on random objects has toppled, Instagram’s popularity has skyrocketed. 

3 Qualified Leads EVERY SINGLE DAY From Inbound Marketing(CASE STUDY)

Company Profile
The Texas Loo is a small, family-owned business based in Magnolia, Texas. They have one of the largest fleets of rental restroom trailers in the entire state. Although they are based in Texas, they provide services throughout Texas, Louisiana and Oklahoma.

Elements of Inbound Marketing: Content is King

When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll our eyes, unless you are looking for a new home and then you may nod in agreement.

How to Write an Effective Blog Post

When the latest writing assignment arrived in my inbox, I had to do a double-take.

“How to Write an Effective Blog Post”!?!

My first thought was that “robots” had taken over and were trying to achieve AI dominance by learning how to write like humans.

Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hope to achieve success.

A home foundation, while a necessary anchor, does not define your outcome as a shotgun shack or an architectural masterpiece can both be built on a solid foundation.

The same goes for email marketing where your foundation or “Open Rate” is important because, let’s face it, if your audience does not open your email then your campaign is a virtual vacant lot.