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Social Media Trends for 2023: How Small Businesses Can Land Customers

Posted by adWhite Marketing Team on 6 Jan, 2023
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want to attract, understand where they are sw...
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Topics

Inbound Marketing, Small Business Marketing, HubSpot, Social Media

TikTok: The Sound of Gen Z Using Social Media over Search Engines

Posted by adWhite Marketing Team on 5 Dec, 2022
TikTok logo on mobile phone screen
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Topics

Influencer Marketing, Social Media, Google, Facebook

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Topics

Digital Marketing, Marketing Strategy, Google

Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Posted by adWhite Marketing Team on 4 Nov, 2022
Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Topics

Social Media, Facebook

Measuring Your Marketing Campaigns: What is ROMI?

Posted by Taylor White on 15 Aug, 2022
Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Topics

Marketing Strategy
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