Marketing Benefits of an Email Signature

Like it or not, email is the main form of business communication today. Think about it: how many emails do you send and receive at work? The average is about 120 messages per day. Yours may vary, of course, but we all spend a lot of hours staring at our inboxes every day. What if you could use those views and your email signature to promote your business?

Putting “Public” Back in Public Relations

When your public relations plan is considered, it’s important to recognize different facets of public relations – public speaking, press releases, social media and crisis management, to name a few.

However, it is even more crucial to define your “public” before your company tries to relate to them. With your public in mind, your public relations strategy will yield greater results, because they will find the information you provide useful.

Websites & Branding - the basics


Your company’s online presence is a necessity for success. It all starts with your website. At adWhite marketing & design, we know your website is more than a brochure.

Mix it Up: Creating the Best Content for Your Audience

Almost a quarter century ago, Bill Gates claimed 'Content is King' in regards to a brand’s success on the Internet. Wow did he get that right or what? While many have since agreed, and I'm sitting here picturing you nodding your head as well, I have follow-up questions for you.

Why We Love HubSpot: Learning Academy

We’ve shared before how much we love HubSpot, and we were proud to announce in 2018 that adWhite is a Platinum agency.  HubSpot is so much more than a CRM; in fact it is full of features that assist in aligning your Marketing, Sales, and Service teams in order to fully engage and delight your contacts.