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Understanding Social Media KPIs

Posted by Madeleine Nutt on 19 Jan, 2021
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if your company’s social media marketing strate...
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Topics

Social Media, marketing strategy

Five Email Strategies that Will Give You the Edge Over the Competition

Posted by Taylor White on 13 Jan, 2021
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Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for t...
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Topics

Inbound Marketing, Email Marketing

Reaching Your Audience Through the Power of Social Media Marketing

Posted by adWhite Marketing Team on 5 Jan, 2021
Person holding iPhone - city buildings in the background
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Topics

Social Media

The Importance of Customer Experience on Your Website

Posted by Taylor White on 18 Dec, 2020
lady holding her iPhone in one hand, coffee in the other
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference ...
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Topics

Digital Marketing, Inbound

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
laptop on a desk with B2B on the screen
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Topics

Digital Marketing, marketing strategy
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