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How Social Media is Shifting Sales and Business

Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on consumers' purchasing habits.
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Social Media Marketing Terminology Breakdown: A to Z

Man with computer thinking A B C's
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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Optimize Your Marketing Strategy with Attribution

Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Social Media Verification: Should Your Brand Seek the Checkmark?

Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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AI's Effect on Graphic Design

Artificial Intelligence
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversia...
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