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HubSpot Certifications for Non-Marketers

We love HubSpot and most of our employees use it every single day. In my role, though, I'm mostly responsible for finance, accounting and human resources. I do engage with our clients occasionally, usually monthly when I communicate with them about invoices. Also, I participate in our weekly staff meetings and hear from our account managers on what is and isn't working for our clients. Therefore, having a working understanding of HubSpot is extremely helpful to my job. And the more I know, the more value I can bring to our clients and to adWhite.

Navigating The New Google Ads Experience

Google is constantly rolling out new features and updates, but it outdid itself last year with some epic changes to Google AdWords. One of those changes was a rebranding from Google AdWords to the more simple and straightforward Google Ads. However, the biggest change was the announcement of the new AdWords (I mean Google Ads) experience. The new version consists of an entirely different layout and a whole slew of new, useful features.

The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy


With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule. 

What's the 70/20/10 rule you say? Here's a quick rundown of how to make the most of your marketing strategy. The 70/20/10 rule is about staying relevant to your viewers, focusing on spotlights and industry happenings and — most importantly — closing the gap in the buyer's journey. 

Digital Marketing Trends to Watch in 2019

B2B marketing has changed drastically over the past five years. The so-called “online” platform/digital technology has transformed the way we interact with the world. A successful B2B company must leverage their online experience to capture the attention of prospects while working seamlessly with their sales team handing off sales qualified leads to create opportunities. Ultimately, the goal is to delight more customers, so that they become your biggest advocates.

Let’s take a look at some stats and trends that you need to know to effectively scale and grow your business in 2019:

3 Main Types of Websites: Which is Right for You?

The web we see on our screens will be always rendered the same way, with HTML, CSS and JavaScript. Even when we use different languages in the back-end like PHP, Node or Python, everything renders into the same HTML, CSS, JavaScript combo.

But with the modernization of these tools there are new ways to create websites. The most popular methods to build websites are:

  • Static websites. The same as always, writing HTML, CSS and JavaScript using a text editor.

  • CMS. A prebuilt set of tools that helps us to write, structure and present the content the way we want with less technical knowledge.

  • Site builders. This is a tool for people who can’t code. Users can drag and drop components and create a basic layout in hours, sometimes even minutes.