Is it Time to Bounce the Bounce Rate?
Web analytic metrics can range from the essential to the superfluous and everything in between.
Marketing Insights
Tailored marketing that grows with your business
Marketing Shifts: Past Year's Evolution and Current Trends
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-charged digital world.
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What is CAPTCHA? How Does it Work and is it Effective?
You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!” prompts from identifying photos of mundane objects such as ...
How Social Media is Shifting Sales and Business
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on ...
Social Media Marketing Terminology Breakdown: A to Z
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
Optimize Your Marketing Strategy with Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas ...