Marketing Solutions and News from adWhite

How Buyer Personas Humanize Your Communications

The new decade changed the world quickly, and in ways many didn’t or couldn't predict. Now we’re all doing our best to adapt, adjust, and attend to business in a way that is efficient, compassionate, and human. Crafting messages that maintain that balance of empathy and still serve value are aided by well thought-out buyer personas.

Buyer personas are critical to long-term success. The process takes time, but if you invest in defining your consumers properly, your efforts will be rewarded tenfold. Maybe even a thousand-fold.

30 Apr

In House vs. Agency Marketing – what is best for you?

Congrats! Your business has grown (or you’re just now starting!) and you’re in decision mode: Do you hire an in-house marketing team or engage an agency/firm? Both have qualities that can be very beneficial to your business. Here are some criteria that will help you choose which one might work the best for you.

24 Apr

Why Are My Google Ads Getting Clicks Even After They're Turned Off?

Are you seeing new website sessions that appear to be coming from a Google Ad campaign that's been paused or has ended? You're not alone. If you use any sort of tool or software to track your website traffic, like Google Analytics or HubSpot, then you've probably experienced this at some point.

We've certainly noticed it on more than one occasion, so we decided to get to the bottom of it once and for all.

There are a few situations that can cause this to happen. Here's what we found:

20 Apr

Now is the Time to Throttle-Up Your Marketing

It is hard to imagine that in just two months we went from “business as usual” and a roaring economy to a country where 95 percent of Americans are under some form of “stay at home” orders.

These unprecedented measures were needed to help flatten the curve in our fight against the COVID-19 pandemic.

16 Apr

Am I Eligible for COVID-19 Google Ad Credits?

As the COVID-19 pandemic is sweeping the globe it’s affecting businesses worldwide – especially small to medium-sized businesses. According to these statistics, there are 30.2 million small businesses in the U.S. – that makes up about 99.7% of all business in America - that employ around 59 million people. After looking at those numbers it’s clear to see how important it is to our community and economy to support small businesses.