Optimizing Web Content for Voice Search

If you've ever used a personal digital assistant like Alexa, Cortana, Google Now or Siri, then you're familiar with voice search, a technology that uses speech recognition and allows a user to speak a search query into a device. Results are returned in a device-optimized format on a screen, or as audio results vocalized by the personal digital assistant. People tend to interface with voice technology differently than how they approach interactions using keyboards, and even when results are presented outside of a web browser, many of the results retrieved come from the world wide web.

Common Sense Communication Skills

It’s Friday afternoon and you are ready to hit the door and start your weekend then your phone buzzes and you take a peek and it’s a text from a client in all CAPS and lots of !!!!!!!!!!!!!! Your heart drops. You break out in a sweat. Your brain enters overdrive mode and you start envisioning every horrible inconceivable situation you can imagine. So, you pick the phone up to call your client and stare longingly at the door knowing your weekend is not about to get started. 10 minutes later you hang up and take a deep breath. False alarm. Your client was perfectly happy. You just over analyzed their text message and probably lost 5 years off your life.

HubSpot Social Media Certification Course

I recently completed the HubSpot Social Media Certification to see if I could glean any valuable information from it that I don't already know. Turns out I already know everything! I kid, I kid...

I became a social media user in 2004 when Facebook was first launched, and I've used social media every day since; it's a large part of my job now. So I guess you could say we've come a long, long way together...through the hard times in the hood (sorry, I couldn't resist).

How to and How Not to Get Online Reviews

First off, reviews are important. You obviously want more positive than negative, but negative reviews aren't business busters as long as you reply to them in a timely and respectful manner. Here are a few stats to consider that underscore the overall importance of online reviews for your business (courtesy of BrightLocal):

Less Email, More Productivity

We've all become obsessed with email and it's killing our productivity. Numerous articles on this subject have already been written, but I'll do my best to add to the conversation in a positive way. I still love email, so I'm part of the problem. That said, we have started a few things around here at adWhite to do our part to curb email overload.