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barbie doll in a pink car

2023 Marketing: The Best Campaigns of the Year

Posted by adWhite Marketing Team on 6 Feb, 2024
The 2024 calendar is crowded with award shows from the Golden Globes to the Emmys to the Grammys to the Oscars, each with its hoopla of red-carpet fashion and teary-eyed acceptance speeches.
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Topics

Influencer Marketing, Marketing Strategy

Social Media is Dying! (Not really! It’s Just Used Less & Differently)

Posted by adWhite Marketing Team on 4 Jan, 2024
Cemetery
You see that! All we had to do was write “Social Media is Dying!” and you had to click. It’s also not likely that this is your first “Social...
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Topics

Influencer Marketing, Social Media, Facebook

Marketing Challenges Predicted for 2024: AI, Google’s EEAT & More!

Posted by adWhite Marketing Team on 14 Dec, 2023
Challenge Concept
The calendar years may change but the marketing merry-go-round continues the same with small and medium-sized companies continually chasing ...
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Topics

Influencer Marketing, Social Media, Marketing Strategy

Should Brands Address Social Issues or is That the Third Rail of Business Today

Posted by adWhite Marketing Team on 14 Nov, 2023
Portrait of pretty young businesswoman and many question marks around
Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious env...
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Topics

Inbound Marketing, HubSpot

What’s the Difference between a Font and a Typeface

Posted by adWhite Marketing Team on 19 Oct, 2023
man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
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Topics

Email Marketing, Digital Marketing, Graphic Design, Website Design
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