Should my business be on Facebook?
The short answer here is: Yes. Here are some stats we found on SearchEngine Journal that show just how big Facebook is and what kind of exposure it can give your business:
- 700 million daily users
- 150 billion connections
- 25% of Facebook users checking their accounts five or more times per day
- More than 645 million views on local business Facebook pages and over 13 million comments in an average week
- 33% of millennial consumers say they’re more likely to buy from a company if it has a Facebook page
I'm a member of Vistage and it has been an invaluable experience. One that has helped me pivot my entire business - I can get into more on that in a future post. For now, I wanted to highlight an article I found on the Vistage website.
THE 4 ESSENTIAL LAWS OF INBOUND MARKETING
As an inbound marketer that practices the inbound philosophy for my clients daily, some of the points made here are extremely obvious to me. However, I know by speaking to many business owners and CEOs that these things are not obvious to them. Here are the author's 4 Laws:
As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. Recently, I got to go deeper with one of my favorite clients, Extended DISC®, by taking their assessment and going through some training to understand how to read the results. It was a fascinating experience.
I vaguely remember taking the DISC profile when I started my first position out of college. Then, I was just pleased to have an offer of employment after completing the individual assessment. Fast-forward to 2018, and I am beginning to understand just how valuable this 10-minute assessment really is for both my personal and professional development.