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Social Media Marketing Terminology Breakdown: A to Z

You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
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Optimize Your Marketing Strategy with Attribution

Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Social Media Verification: Should Your Brand Seek the Checkmark?

Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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AI's Effect on Graphic Design

Artificial Intelligence
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversia...
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DOJ's Lawsuit Against Google: What It Means for Advertisers

Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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