Marketing Solutions and News from adWhite

B2B Marketing is Becoming More Like B2C Marketing

Business to business marketing, or B2B, has long used different marketing techniques to appeal to businesses to entice them to purchase their products or services compared to the techniques that are used with business to consumer marketing, or B2C. However, business to business marketing is changing, and many of the strategies and techniques that are used in business to consumer marketing are starting to be expected by businesses. Here are a few of the ways in which B2B marketing is becoming more like B2C marketing.

09 Dec

4 Digital Marketing Trends for 2020

Alright, you know these are coming. The “trends to look for” blogs. They are super popular at the end of every year. But listen, we can't help it. Google loves them, they actually provide some value and we're trend-setters ourselves, so here you go.

05 Dec

Optimizing Your Website for Search Engines (SEO) - Part I

SEO stands for Search Engine Optimization, which involves a variety of tactics and actions around helping your website get found in a sea of gazillions of other websites. Through these best practices, you can increase both the quantity and quality of your website traffic through organic search engine results. However, if you or your agency's "best practice" is stuck in the stone ages, you can also get penalized by Google. In other words, it would make your website even harder to find on the web.

01 Dec

3 Holiday Giving Ideas

Temperatures are dropping and the corner coffee shop switched from white cups to festive red and green. It’s officially The Holidays; a time for giving thanks and showering those we love with “the ideal gift.” If you’re a business owner, your list may also include extending appreciation to customers, clients, and employees.

25 Nov

Our Picture Obsession

In general we all love pictures. They connect us to a memory. They are an important part of the story being told. However, have we all become a little obsessed with them?