The COVID-19 global pandemic has made face-to-face meetings and firm handshakes an endangered species for the foreseeable future, so your sales enablement strategy should include a digital sales kit.
With trade shows and conferences on the shelf and business travel reduced to essential client support, you need a way to engage prospective customers remotely.
Online reviews for your business are very important. We live in a digital age where consumers turn to the internet to research products, services and businesses before they make a decision/purchase.
Running Google Ads is not easy. There are many moving parts that need to be constantly monitored and tweaked in order to get the most out of your ads. Most of the time, given you know what you’re doing, campaigns will run smoothly, but every now and then they can hit a random bump in the road. Sometimes the bumps are small, and sometimes the bumps are bigger and you need a little help getting over them.
When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on research projects in school. While times may have changed a bit since then, the steps you took will help you conduct successful market research now. And now, thanks to social media outlets, some of this can be done yourself!
As a strategist working in the field of digital marketing, the hit of COVID-19 presented both opportunities and challenges. As remote work suddenly became a necessity for many, productivity tools' stock prices soared. In addition, we witnessed a dramatic increase in companies' interest and investment in their online presence. On the other hand, it is clear that each segment of the market experienced the unexpected disruption a little differently.
