Is Your Trade Show Strategy Social?

The other day my husband sent me an email highlighting dates to mark on my calendar. Not the kind where I get to hire a sitter and break out my long-forgotten cocktail dress. Quite the opposite - these are dates he’ll be out of town attending various trade shows and I’ll be flying solo.

Small Business and the CCPA

The shift in power in the marketplace from seller to buyer is widely understood. But in 2020 consumers in California are gaining even more control with the California Consumer Privacy Act (CCPA) that took effect on the first of this month.

Optimizing Your Website for Search Engines (SEO) - Part II

Good Search Engine Optimization (SEO) practices not only improves the usability of your website and delights both your prospects and customers, but in return, Google will recognize your website as the authority in certain topic areas and reward you with better positioning in the sea of other websites, making it easier for people to find your business. 

This blog is a follow up post of a two-part series that outlines what business leaders need to know about SEO. Here's Part I in case you missed it and need to catch up.

Set Clear Goals for Success in 2020

The New Year is often heralded as the perfect time for change. Businesses often need the wake up call to refocus and reconnect on why they do what they do.

adWhite Acquires LJF Marketing

THE WOODLANDS, TX -- Taylor White, founder of adWhite Marketing & Design, is proud to announce that LJF Marketing Advertising & Public Relations will be under the adWhite marketing & design umbrella effective January 2, 2020. adWhite has acquired the LJF Marketing brand and will employ the LJF creative marketing team.