Since the pandemic hit, whether you liked it or not, you had to get yourself familiar real quick with communicating via email, phone, or video. The first few months of the pandemic I felt like we were all on edge and every email and call you got was a 911 emergency.
You didn't want to leave any client hanging. I felt like I was in a constant state of panic, but I kept telling myself it would all snap back to normal in a few weeks.
Recently we started receiving emails from Google letting us know that someone is claiming ownership of our Google My Business (GMB) profile. The emails themselves are not fake – they are valid emails from Google – however, they contain fraudulent ownership requests from scammers/bots trying to access our GMB profile.
What is the purpose of this particular scam? I honestly don’t know, but what I DO know is that it will be a big pain in the you-know-what if we lose ownership of our GMB listing that we’ve worked hard to build, optimize and gather reviews on.
For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportunity to bring products and technology to the marketplace first hand. Tens of thousands of dollars were built into marketing budgets for booths, printed materials, branded fidget spinners, and more!
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if your company’s social media marketing strategy is working or how to improve it. While all social media platforms are unique and have their own ways of measuring account performance, there is some common terminology they all utilize. Let’s look at what social media KPIs (Key Performance indicators) are most common and how to understand and measure them to your business’s advantage.
Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for their buck with an effective email campaign.
Before coronavirus became ubiquitous, email was a wise investment as Litmus reported in “The State of Email in 2019” that average ROI of an email campaign was $38 for every $1 spent.
