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I am not a robot

What is CAPTCHA? How Does it Work and is it Effective?

You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!” prompts from identifying photos of mundane objects such as bicycles and stop lights to straining to...
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How Social Media is Shifting Sales and Business

Closeup of blond girl doing online shopping
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pande...
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Social Media Marketing Terminology Breakdown: A to Z

Man with computer thinking A B C's
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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Optimize Your Marketing Strategy with Attribution

Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Social Media Verification: Should Your Brand Seek the Checkmark?

Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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