Leverage the Impact of Social Media

You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at one particular component that drives us.

Inbound Marketing Trends for 2019

The arrival of a new year is a good time to reflect on the past and look ahead to the future. That includes marketing ideas.

Instagram Top 9

As we sit in the dead space between Christmas and the New Year, many of us are taking a minute to reflect on 2018 in our heads, and making plans and resolutions for 2019.

Importance of Professional Certifications

I'm a CPA (Certified Public Accountant) licensed in the state of Texas. I first became a licensed CPA way back in 1994. It took a lot of work and I can still remember all of the long nights I spent after my day job studying for the exam. I'm proud of the designation and I worked hard for it, so I don't want to let it go. Plus, I need the skills and knowledge of a CPA to properly handle the finances at adWhite.

How & Why do Blogs go Viral?

Any online content can go viral — a blog, a social post, a video, an article — anything. However, there’s no magic number or exact definition of viral. What a small, local business considers viral is not going to be the same as what a big brand-name considers viral.