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9 Free Digital Marketing Resources You Need to be Using

We all turn to the internet for creative inspiration, breaking news and for guidance when we have questions or concerns. It's no different when it comes to digital marketing, SEO, PPC and social media. The fastest way to find a solution to your problem or an answer to your question is to "Google it." But not everything you read online is true. We often find contradicting information and are unsure which bit of information is correct. 

For digital marketers, there are an abundance of sites that provide solid information and tips. Here are a few of our favorites:

Google Ads: Quality Score

What is a Quality Score in Google Ads?

Google assesses the overall quality and relevance of your keywords and ads, then assigns a Quality Score rating based on the following:

5 Marketing Tricks to Try With Your Instagram Business Account

In the words of the infamous Ferris Bueller, “Life moves pretty fast. If you don’t stop to look around once in a while, you could miss it.”

5 (Actually Entertaining) Marketing-Related Podcasts

Fun Fact: Did you know that podcasts were created in 2004 by former MTV video jockey Adam Curry and software developer Dave Winer? We grew up in the "I want my MTV" era and now we're living in a "I want my podcast" world. Coincidence? I think not. 

UX Part 1 of 9: From the Top: The User Experience

The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.