We all have habits. Some good and some bad. The Internet is filled with articles about the importance of habits, how to establish habits, which habits make you more productive and so on.
I want to talk about small businesses establishing some marketing habits. Repetitive activities that are easy to perform but are essential to business growth.
I'm on LinkedIn...finally!!! I'm a little behind the times, that's OK, I can handle that. I've been active on a few other social channels - Instagram and Twitter - for some time. I never got a Facebook account, and it looks like I made the right call there. However, I never really had a need for LinkedIn or fully understood it until recently.
Who did you hire? Did you hire a website designer or an online marketing firm? You may not know the difference, but it's important to know so you can better assess what their responsibilities are for your project and/or ongoing support.
Even if the goal is just to get a new website designed, do you want this firm to also manage your domain name registration, your website hosting, your email hosting, as well as the ongoing maintenance and support of your website?