Blog

Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hope to achieve success.

A home foundation, while a necessary anchor, does not define your outcome as a shotgun shack or an architectural masterpiece can both be built on a solid foundation.

The same goes for email marketing where your foundation or “Open Rate” is important because, let’s face it, if your audience does not open your email then your campaign is a virtual vacant lot.

Changing Up Your Website Perspective

Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online presence as well. We work with a wide range of industries. While we have a pretty good handle on basic as well as more in-depth online marketing activities, we have found that there are a few simple activities we can perform monthly for our clients that provide a lot of value. These are so simple that you may not even think they are worthwhile, but we have many real-world examples that prove they are.

The Rule of Seven: A Marketing Classic

For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that purchase. With that concept in mind, today I'm sharing seven considerations to keep in mind for effective messaging.

Facebook Business Pages: Managing Page Roles & Requesting Access

Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Facebook pages are only useful for certain types of businesses or industries - or only important to certain generations. However, with the huge jump to all things online during the COVID-19 pandemic, it's more important than ever for every business to have a strong digital and social media presence.

Three Elements of an Inbound Marketing Message

A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept to get excited about – whose lizard brain doesn’t tingle when you talk about business growth? And, get this, it’s also fairly easy to put into practice. If you’re not sure if you’re connecting to your public in an inbound or outbound style, we’re sharing the three elements to include in each of your messages.