Taking Your Website From Brochure to Sales Tool

If your website is not up to snuff, your business is missing out on countless opportunities with consumers. Unfortunately, far too many businesses have websites that read like a boring brochure, causing them to lose customers to the competition. If your company falls into this category, it is time to take your website to the next level. Below are some tips to help you create a website that generates leads and maximizes profitability. 

Think Brand Consistency for 2020

It’s January; and this January market not only a new year, but a new decade! As your company begins planning, take the time to discuss where your brand is (not just your company’s billings). Your brand affects all aspects of what marketers call the marketing mix – product/service, price, placement and promotion.  Here are some talking points and examples to help you stay on track and think brand consistency in 2020!

UX Part 4 of 9: Functionality



“We’re not designing pages, we’re designing systems of components.”
–Stephen Hay

Setting Goals not Resolutions in 2020

With 2019 coming to a close and a fresh new decade on the horizon I’m taking stock of what was accomplished and sketching out ways I hope to grow and improve in 2020. Now you’re probably nodding your head and thinking, ‘okay, you’re writing resolutions. So what?’ But here’s the thing, I’m NOT writing resolutions! I’m writing goals – and SMART ones at that.

Marketing a Must in 2020

We keep seeing predictions for a recession in 2020. We’re also reading conflicting opinions on whether or not the recession is avoidable.With many CFO’s (smartly) strategizing ways to cut costs, we offer reasons why digital marketing shouldn’t be a focus of those cuts.