On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the updates in “… an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”
In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundits have been quick to forecast the demise of the ubiquitous messaging system.
We can safely say, however, that email is not only surviving its middle age, but it is thriving. Coming into 2020 it was estimated that 3.9 billion email users were logging in around the world, almost half of the world’s population.