How Social Media is Shifting Sales and Business
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on ...
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Social Media Marketing Terminology Breakdown: A to Z
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
Optimize Your Marketing Strategy with Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas ...
Social Media Verification: Should Your Brand Seek the Checkmark?
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received what was typically a coveted blue check mark.
AI's Effect on Graphic Design
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversial and clueless – chatbot has done a whole lot more than ...
DOJ's Lawsuit Against Google: What It Means for Advertisers
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have ...