When onboarding a new client, we typically request access to their Google accounts, both AdWords and Analytics, if they have them. It’s not uncommon for clients to have no idea how to fulfill this request — that’s why they’re hiring someone to handle the accounts for them, right?
Inc. published a great article titled Would Your Business Change if Your Customers UBER Rated You? That's a fantastic question and one that may make a few of you cringe.
Should my business be on Facebook?
The short answer here is: Yes. Here are some stats we found on SearchEngine Journal that show just how big Facebook is and what kind of exposure it can give your business:
- 700 million daily users
- 150 billion connections
- 25% of Facebook users checking their accounts five or more times per day
- More than 645 million views on local business Facebook pages and over 13 million comments in an average week
- 33% of millennial consumers say they’re more likely to buy from a company if it has a Facebook page
I'm a member of Vistage and it has been an invaluable experience. One that has helped me pivot my entire business - I can get into more on that in a future post. For now, I wanted to highlight an article I found on the Vistage website.
As an inbound marketer that practices the inbound philosophy for my clients daily, some of the points made here are extremely obvious to me. However, I know by speaking to many business owners and CEOs that these things are not obvious to them. Here are the author's 4 Laws:
As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. Recently, I got to go deeper with one of my favorite clients, Extended DISC®, by taking their assessment and going through some training to understand how to read the results. It was a fascinating experience.
I vaguely remember taking the DISC profile when I started my first position out of college. Then, I was just pleased to have an offer of employment after completing the individual assessment. Fast-forward to 2018, and I am beginning to understand just how valuable this 10-minute assessment really is for both my personal and professional development.