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From Keywords to Conversations: The Future of Search Advertising

For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or service.
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AI in Marketing: What’s Hype and What’s Actually Helping?

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Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Social Media Time Machine: From MySpace to the Metaverse

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Remember when "poking" someone on Facebook was peak social interaction? Or when choosing your Top 8 friends on MySpace felt like a life-or-d...
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6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report

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The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 4...
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The Rise of Bots: Shaping Digital Influence Behind the Scenes

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“Bad Bot” certainly sounds like a kids cartoon but the reality is not a laughing matter as bad bots -- software applications that perform au...
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