Blog

UX Part 1 of 9: From the Top: The User Experience

The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.

Video Killed the Phone Call … or Something Like That

You’ve probably noticed that you're seeing videos more and more. Whether it’s on a social platform or in an email newsletter, videos are becoming the norm. For me, it’s a little nerve-racking to create videos (insert total kid voice coming from an adult), but I know it’s the way of the future! There are so many applications to use video in and ways to introduce it into your daily communications and touches to clients. Here are my tips:

Is Page Speed Important For SEO?

Short answer, yes it is. It's very important. But it's not only important for SEO, it's important for user experience and we can't lose sight of that. In fact, SEO is really about improving the user experience, so it's all tied together.

According to Google, page speed on desktop has been a ranking signal for a long time, but in July 2018, page speed for mobile searches became a ranking factor as well.

Facebook Page Role Invitation/Request Issues

Having issues with page role requests on your company Facebook page? Don't worry, you're not alone. Unfortunately this happens pretty often, but there's usually a way to get around it.

On Working Remotely

One of the many advantages of the internet is right there in its name: “inter” means “between” or “among.” Using the network to connect us all together — wherever we are — has many benefits, one of which is being able to work remotely. Recently, the entire adWhite staff had to work remotely for an extended period of time due to a utility problem at our office. I won’t go into details; let’s just say it was malodorous.