I'm on LinkedIn...finally!!! I'm a little behind the times, that's OK, I can handle that. I've been active on a few other social channels - Instagram and Twitter - for some time. I never got a Facebook account, and it looks like I made the right call there. However, I never really had a need for LinkedIn or fully understood it until recently.
Who did you hire? Did you hire a website designer or an online marketing firm? You may not know the difference, but it's important to know so you can better assess what their responsibilities are for your project and/or ongoing support.
Even if the goal is just to get a new website designed, do you want this firm to also manage your domain name registration, your website hosting, your email hosting, as well as the ongoing maintenance and support of your website?
Dynamic search ads are a type of ad that focuses on the content of your website. Google uses what they call a “Googlebot” to crawl the website, identify the page that best matches the term being searched for, and then automatically populates a full ad (headline and copy) that links to the page on your website.