At the beginning of September a few of us from the adWhite team packed our suitcases and headed to Boston for Inbound 2019 + Partner Day. It was a jam-packed week full of informative sessions, talks, and a few fun meals in between. I always leave Inbound feeling refreshed and encouraged to shake things up a bit! Which is good - change is good!
You are reading this blog. I am assuming you already know HubSpot - a marketing automation platform for marketing, sales, customer service, and CRM software. "INBOUND" is an annual conference hosted by HubSpot.
Admittedly, this being my 5th time going to INBOUND, I was naturally a little jaded. I knew exactly how to get from point A to point B using free or public transportation (passing my fellow first timer waiting for their Uber). I thought that the experience could no way top Inbound 2017 seeing Michelle Obama live before her book "Becoming" was published); Brene Brown and Shonda Rhymes #INBOUND18; or live up to the first time being exposed Malcom Gladwell and Simon Sinek's take on leadership and innovation way back in 2014. But I was wrong.
I remember when I signed up for my first customer loyalty program. It was at the urging of my husband during my checkout at a Hallmark store many years ago. I can recall them asking me to sign up and thinking, "why bother?", but my husband encouraged me to go ahead because what could it hurt? I think back to that every time I get Hallmark rewards coupons in the mail and sort of chuckle that I really didn’t think it would be worthwhile.
Every Sunday afternoon, I race through the grocery store picking the same items off the shelves that I purchased the week before. In preparation mode for another busy week, my only consideration is how much time this shopping trip is taking! This is routine shopping that doesn’t require extra thought or information besides opening our weekly calendar and thinking about what tastes good for dinner. We all have many routine shopping trips like this week in and week out, but we also have plenty of considered buys, and how we approach those purchases is much different.