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Google Shopping Ads 101

What Are Google Shopping Ads?

Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in Google Shopping search results. Mainly these ads consist of an image of the product, its price and the brand name — but you can also include reviews, shipping information and promotions.

Now is the Time to Improve Your Online Presence

In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.

July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.

Email Shows Its Resiliency During COVID-19 Pandemic

In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundits have been quick to forecast the demise of the ubiquitous messaging system.

We can safely say, however, that email is not only surviving its middle age, but it is thriving. Coming into 2020 it was estimated that 3.9 billion email users were logging in around the world, almost half of the world’s population.

3 Places to Find Blog Topics Your Audience is Interested in

Picture it: You’ve read that content marketing is an essential part of your digital marketing strategy as well as a way to boost SEO and you’ve decided the best way to get started is by blogging. Cool! You sit down to get to work and can think of nothing. Or rather, your head is spinning more than the Hamilton stage with questions and concerns about what to write.

In Defense of the Hashtag

The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired (or are considering hiring) a dedicated team of marketing professionals, like us, to guide you. Whether talking SEO, social media graphic sizes, or whatever the newest evolution of ‘Stories’ you trust us to know what’s current, what strategies are important, what’s going to get you seen and convert those eyeballs into consumers.