The Texas Loo is a small, family-owned business based in Magnolia, Texas. They have one of the largest fleets of rental restroom trailers in the entire state. Although they are based in Texas, they provide services throughout Texas, Louisiana and Oklahoma.
Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hope to achieve success.
A home foundation, while a necessary anchor, does not define your outcome as a shotgun shack or an architectural masterpiece can both be built on a solid foundation.
The same goes for email marketing where your foundation or “Open Rate” is important because, let’s face it, if your audience does not open your email then your campaign is a virtual vacant lot.
Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online presence as well. We work with a wide range of industries. While we have a pretty good handle on basic as well as more in-depth online marketing activities, we have found that there are a few simple activities we can perform monthly for our clients that provide a lot of value. These are so simple that you may not even think they are worthwhile, but we have many real-world examples that prove they are.