Go Beyond the Static Image and Clever Copy on Social Media

A picture may be worth a thousand words, but social media has taken images to the next level. While a classic picture/copy combo will forever be a staple, these days most influencers and brands are mixing these up with alternate, non-static posts. Options include polls, questions, swipe features, stories, and livestreams.

In this post we’ll take a deeper look at different types of social posts you can use in your social media strategy.

Integrating Your Tech Stack With HubSpot

When it comes to inbound marketing it is hard to find a better all-in-one platform than HubSpot.

The friendly software gives marketers and web developers tools to handle everything from CMS to CRM to Analytics to SEO to Chat to Email Marketing and many more features.

Google Analytics: The Ultimate Tracking Tool Helps Your Business Grow

You don’t need a diploma from a fancy school hanging on your wall to know that business idioms usually have a ring of truth to them. “You get what you pay for” – for example -- is almost always right.

Emphasis on “almost” as there are those rare exceptions, such as Google Analytics, where you don’t have to pay a thing (it’s free!) while getting great value from the website tracking tool.

New Social Media Channels - Early Adopt or Wait?

My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the opportunity to observe and eavesdrop as he downloaded the app, browsed topics and joined a conversation. About a week later, a colleague mentioned he was already planning on how to apply Clubhouse’s innovative way of communicating to reach his audience and set himself up as a real-time resource in ways that blogs and even podcasts can’t.

That got me thinking…how do you know the time is right to implement yet another social platform into your marketing playbook?

Nextdoor Platform Connects Neighbors, Businesses During Pandemic

In the era of social distancing brought on by the COVID-19 pandemic, Americans are increasingly turning to the Nextdoor platform to connect to neighbors as well as local businesses and national brands.

The digital social networking site with a small-town newspaper feel, allows neighbors to share news, events, tips, recommendations, and other information, including COVID-19 and vaccines, on a local level.