Navigating The New Google Ads Experience

Google is constantly rolling out new features and updates, but it outdid itself last year with some epic changes to Google AdWords. One of those changes was a rebranding from Google AdWords to the more simple and straightforward Google Ads. However, the biggest change was the announcement of the new AdWords (I mean Google Ads) experience. The new version consists of an entirely different layout and a whole slew of new, useful features.

The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy

With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule. 

What's the 70/20/10 rule you say? Here's a quick rundown of how to make the most of your marketing strategy. The 70/20/10 rule is about staying relevant to your viewers, focusing on spotlights and industry happenings and — most importantly — closing the gap in the buyer's journey. 

Digital Marketing Trends to Watch in 2019

B2B marketing has changed drastically over the past five years. The so-called “online” platform/digital technology has transformed the way we interact with the world. A successful B2B company must leverage their online experience to capture the attention of prospects while working seamlessly with their sales team handing off sales qualified leads to create opportunities. Ultimately, the goal is to delight more customers, so that they become your biggest advocates.

Let’s take a look at some stats and trends that you need to know to effectively scale and grow your business in 2019:

3 Main Types of Websites: Which is Right for You?

The web we see on our screens will be always rendered the same way, with HTML, CSS and JavaScript. Even when we use different languages in the back-end like PHP, Node or Python, everything renders into the same HTML, CSS, JavaScript combo.

But with the modernization of these tools there are new ways to create websites. The most popular methods to build websites are:

  • Static websites. The same as always, writing HTML, CSS and JavaScript using a text editor.

  • CMS. A prebuilt set of tools that helps us to write, structure and present the content the way we want with less technical knowledge.

  • Site builders. This is a tool for people who can’t code. Users can drag and drop components and create a basic layout in hours, sometimes even minutes.

HubSpot Tips & Tricks - Where a File is  Being Used

I feel like I discover neat little tricks in HubSpot every day. Recently I was cleaning out our images folder within the FILES section of our account and I noticed a really nifty feature – This File is Used In. So basically, you can click on a file/image and in the file details it lists out where that file/image is used within your site/social posts/emails. This will really help with making sure you don’t double use a stock image. Very nifty!