With 2019 coming to a close and a fresh new decade on the horizon I’m taking stock of what was accomplished and sketching out ways I hope to grow and improve in 2020. Now you’re probably nodding your head and thinking, ‘okay, you’re writing resolutions. So what?’ But here’s the thing, I’m NOT writing resolutions! I’m writing goals – and SMART ones at that.
We keep seeing predictions for a recession in 2020. We’re also reading conflicting opinions on whether or not the recession is avoidable.With many CFO’s (smartly) strategizing ways to cut costs, we offer reasons why digital marketing shouldn’t be a focus of those cuts.
Business to business marketing, or B2B, has long used different marketing techniques to appeal to businesses to entice them to purchase their products or services compared to the techniques that are used with business to consumer marketing, or B2C. However, business to business marketing is changing, and many of the strategies and techniques that are used in business to consumer marketing are starting to be expected by businesses. Here are a few of the ways in which B2B marketing is becoming more like B2C marketing.
SEO stands for Search Engine Optimization, which involves a variety of tactics and actions around helping your website get found in a sea of gazillions of other websites. Through these best practices, you can increase both the quantity and quality of your website traffic through organic search engine results. However, if you or your agency's "best practice" is stuck in the stone ages, you can also get penalized by Google. In other words, it would make your website even harder to find on the web.