What Are Google Shopping Ads?
Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in Google Shopping search results. Mainly these ads consist of an image of the product, its price and the brand name — but you can also include reviews, shipping information and promotions.
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.
July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.