Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.
Adopting video into your marketing campaign is no longer a fancy addition. Today's users prefer to engage with this kind of content over any other form. As more of your competition uses video content to market their products and services, it's essential to get on board to stay relevant in today's market.