Blog

Cookies on a laptop computer

Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, the world’s most popular browser.
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Updating Your B2B Social Media Voice for Younger Generations

Man holding smart phone that says OK BOOMER
Listen up Fam. Your B-2-B social media boujee marketing targeted mostly to Boomers might not be so dank to Gen Z and Millennials. Maybe it’s...
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What’s the Difference between a Font and a Typeface

man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
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Is it Time to Bounce the Bounce Rate?

Bounce Rate
Web analytic metrics can range from the essential to the superfluous and everything in between.
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Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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