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The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better. As the COVID-19 pandemic second wave crests, with more l...
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Topics

Digital Marketing, Marketing Strategy

Five Ways to Rank Higher on Google

Posted by adWhite Marketing Team on 18 Nov, 2020
Man and Woman sitting behind their laptops with arms in the air
Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Topics

SEO, Digital Marketing, Google

Google AMP Looks to Optimize Content Across All Mobile Devices

Posted by Taylor White on 16 Nov, 2020
lady wearing a blue shirt standing in front of a gray wall holding her cell phone
They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the sam...
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Topics

Content Marketing, Digital Marketing, Google

Elements of Inbound Marketing: Content is King

Posted by adWhite Marketing Team on 20 Oct, 2020
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When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll ou...
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Topics

Inbound Marketing, Content Marketing, Digital Marketing

The Rule of Seven: A Marketing Classic

Posted by Becca McPhail on 16 Sep, 2020
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For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven...
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Topics

Digital Marketing, Sales & Marketing Alignment
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