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GEO Targeting

Generative Engine Optimization: Exploring the New Search Landscape

Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what number cup of coffee I’ve had in the morning my personality can range anywhere from “Sleepy” to “Grumpy...
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Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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Google Search Operators: Navigating the Internet Wilderness

Person drinking coffee doing a Google Search
There was a time when “Googling” something was so straightforward that “Google” the noun became “google” the verb, joining the Oxford Englis...
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What is CAPTCHA? How Does it Work and is it Effective?

I am not a robot
You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!”...
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DOJ's Lawsuit Against Google: What It Means for Advertisers

Uncle Sam vs. Big Tech
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digita...
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