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Online selling concept of digital marketing and advertising

DIY PPC Risks: Hidden Costs, Pitfalls, and When to Hire a PPC Agency

Posted by adWhite Marketing Team on 12 Nov, 2025
We live in an age of DIY thanks to YouTube tutorials, TikTok creators, Reddit threads, and every social feed telling us that we can do just about anything ourselves.
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Topics

SEO, PPC, Google, Google My Business

How AI Overviews are Forcing Businesses to Rethink PPC Success

Posted by adWhite Marketing Team on 20 Oct, 2025
Artificial intelligence global network connection digital technology concept
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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Topics

PPC, Google, Industry News, Artificial intelligence

New FTC Rule: What the Ban on Fake Reviews Means for Consumers and Businesses

Posted by adWhite Marketing Team on 20 Nov, 2024
A man looking at online reviews
Online reviews are so important in our digital-first world, but it can be frustrating for consumers and businesses alike, when they run up a...
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Topics

Small Business Marketing, Google

Generative Engine Optimization: Exploring the New Search Landscape

Posted by adWhite Marketing Team on 9 Sep, 2024
GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Topics

Inbound Marketing, SEO, Google

Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Posted by adWhite Marketing Team on 6 Aug, 2024
Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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Topics

Digital Marketing, Google
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