5 Quick Ways to Upgrade your Online Marketing
2020 has gotten off to a rough start for everyone. Who would have thought at the start of the year that the United States would be issuing "shelter in place" orders? Many of us find ourselves working ...
Marketing Insights
Tailored marketing that grows with your business
Netflix's 'The Circle' Is Even More Relatable Today
The second week of March (before many felt driven to quarantine), my family was out of town enjoying Spring Break, without me. I tried to take advantage of my free time. I read an entire book, drank ...
Mix it Up: Creating the Best Content for Your Audience
Almost a quarter century ago, Bill Gates claimed 'Content is King' in regards to a brand’s success on the Internet. Wow did he get that right or what? While many have since agreed, and I'm sitting ...
Is Your Trade Show Strategy Social?
The other day my husband sent me an email highlighting dates to mark on my calendar. Not the kind where I get to hire a sitter and break out my long-forgotten cocktail dress. Quite the opposite - ...
Getting to Know LinkedIn
I'm on LinkedIn...finally!!! I'm a little behind the times, that's OK, I can handle that. I've been active on a few other social channels - Instagram and Twitter - for some time. I never got a ...
The Power of Social Media Planning
Planning is obviously important when it comes to how your business operates - and it applies to social media as well. You probably know what message you want to send, but the execution is a little ...