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Online selling concept of digital marketing and advertising

DIY PPC Risks: Hidden Costs, Pitfalls, and When to Hire a PPC Agency

Posted by adWhite Marketing Team on 12 Nov, 2025
We live in an age of DIY thanks to YouTube tutorials, TikTok creators, Reddit threads, and every social feed telling us that we can do just about anything ourselves.
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Topics

SEO, PPC, Google, Google My Business

How AI Overviews are Forcing Businesses to Rethink PPC Success

Posted by adWhite Marketing Team on 20 Oct, 2025
Artificial intelligence global network connection digital technology concept
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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Topics

PPC, Google, Industry News, Artificial intelligence

Email Marketing Basics: What to Know and Why It Still Works in 2025

Posted by adWhite Marketing Team on 15 Sep, 2025
Email notification on phone next to laptop
Email is one of the oldest digital marketing channels — and it’s still one of the most effective. While social media algorithms shift and pa...
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Topics

Content Marketing, Email Marketing, Marketing Strategy

Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Brand engagement concept of magnet drawing customers in
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, ...
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Topics

Social Media, Marketing Strategy, Industry News, Consumers

From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
3D illustration of optimized search engine results page on a computer
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of ...
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate
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