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Brand engagement concept of magnet drawing customers in

Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, that question has been answered—and the terrain has only grown more treacherous.
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Topics

Social Media, Marketing Strategy, Industry News, Consumers

From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
3D illustration of optimized search engine results page on a computer
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of ...
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

AI in Marketing: What’s Hype and What’s Actually Helping?

Posted by adWhite Marketing Team on 16 Jun, 2025
Futuristic Human-Robot Interaction Illustrating Artificial Intelligence
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Topics

Marketing Strategy, Industry News, Artificial intelligence

Social Media Time Machine: From MySpace to the Metaverse

Posted by adWhite Marketing Team on 22 May, 2025
Woman using smart phone and social media concept
Remember when "poking" someone on Facebook was peak social interaction? Or when choosing your Top 8 friends on MySpace felt like a life-or-d...
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Topics

Social Media, Digital Marketing, Facebook

6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report

Posted by adWhite Marketing Team on 15 Apr, 2025
Collage with halftone hand, target and arrow chart hitting the center
The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 4...
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Topics

Content Marketing, Digital Marketing, Industry News
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