Text in Facebook Ad Images
If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason for this is that Facebook conducts research to “understand ...
Marketing Insights
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Email Remains a B2B Priority as Pandemic Stretches into 2021
Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, was forced to go virtual because of the continuing COVID-19 ...
Is the Pandemic Making us Lose our Common Sense Communication Skills?
Since the pandemic hit, whether you liked it or not, you had to get yourself familiar real quick with communicating via email, phone, or video. The first few months of the pandemic I felt like we ...
Google My Business Ownership Request Email Scam
Recently we started receiving emails from Google letting us know that someone is claiming ownership of our Google My Business (GMB) profile. The emails themselves are not fake – they are valid emails ...
4 Tips for Your Virtual Trade Show Booth
For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportunity to bring products and technology to the marketplace ...
Understanding Social Media KPIs
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if ...