What is the optimal word count for a blog?

Wondering what the word count should be on your next blog? Turns out you aren't the only one with that question. The answer isn't as cut and dried as you might have hoped, but there is some good data out there and I've outlined a few guidelines. 

How Do Internal and External Links Affect SEO?

You’ve probably noticed when you click on a link that sometimes it opens in a new browser window and sometimes you are automatically redirected within the browser window you are currently using. Sometimes the link takes you to a page within the same website and sometimes it takes you to a page on a different website. Ever wondered why that happens or how it affects the SEO (search engine optimization) of the website?

Demystifying Hacking

Growth hacking
Life hacks

We are seeing these terms more and more today, both in the marketing world and in our daily lives. But what do they all mean?

Influencer Marketing: Who's Influencing Who & How It Matters for Your Business

Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.

The Importance of Sales and Marketing Alignment

The vitality and success of a business depend on having effective marketing and sales teams. Companies look to their marketing team to research target markets and bring back viable leads. The sales team takes over and turns those leads into paying customers.