TikTok: The Sound of Gen Z Using Social Media over Search Engines
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we discover new places and products.
Marketing Insights
Tailored marketing that grows with your business
Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is ...
Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware, you just might be showing your age!
Measuring Your Marketing Campaigns: What is ROMI?
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the United States seemed to produce in droves in the 19th century.
Don’t Make These 3 Common Web Design Mistakes
If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the thermostat down in the comfort of your own “movie room.”
Clutch Names adWhite as a Top Marketing Company in Texas for 2022
Our mission since starting the adWhite team is to cultivate long-term relationships for our clients and help them build trust with their respective audiences. In doing so, we also aimed to build the ...