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Security concept: Lock on digital screen, illustration

iOS Privacy Controls and Email Marketing Open Rates

Posted by Taylor White on 1 Mar, 2022
Love it (or hate it!) is there anything more “American Pie” than email marketing? Heck, it was only a couple of years after the first ever email was composed that Digital Equipment Corporation marketer Gary Thuerk sent out an (unsolicited!)...
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Topics

Email Marketing, Digital Marketing, Marketing Strategy

That’s The Way the (Marketing) Cookie Crumbles

Posted by Taylor White on 22 Feb, 2022
First Party Cookies Illustration from adWhite
You may have read that tracking cookies are dead as Google, following in the footsteps of Firefox and Safari, moves to block third-party coo...
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Topics

Digital Marketing, Google

Zoom Calls: “To Wait or Not to Wait” & Other Online Meeting Etiquette

Posted by Taylor White on 7 Feb, 2022
man watching a Zoom meeting
We live in a “Zoom World” where many interactions we previously had face-to-face such as client meetings, sales calls, and job interviews ar...
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Topics

Small Business Marketing, Sales & Marketing Alignment

Making Your Marketing Dollars Count: Where to Focus in 2022

Posted by adWhite Marketing Team on 3 Feb, 2022
What's Your Plan with Local Search Marketing wording on Sky Background,
No business exists in a vacuum so it's paramount to know what your competitors and others in your industry are doing in terms of products, s...
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Topics

Digital Marketing, Marketing Strategy

LinkedIn Ads Can Be a Powerful Way to Advertise Your Business

Posted by adWhite Marketing Team on 1 Feb, 2022
desk with keyboard with LinkedIn logo
With Spotify currently amid a social media flap it seems that no app or platform has resisted the urge to wittingly, or unwittingly, touch t...
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Topics

Inbound Marketing, HubSpot, Social Media, Marketing Strategy
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