Blog

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How to Write an Effective Blog Post

When the latest writing assignment arrived in my inbox, I had to do a double-take. “How to Write an Effective Blog Post”!?! My first thought was that “robots” had taken over and were trying to achieve AI dominance by learning how to write l...
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Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

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Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hop...
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Changing Up Your Website Perspective

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Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online ...
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The Rule of Seven: A Marketing Classic

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For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven...
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Facebook Business Pages: Managing Page Roles & Requesting Access

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Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Faceb...
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