Blog

person creating an avatar

What is the Metaverse and What Does it Mean for My Small Business?

Before Oct. 28, 2021, talk of the metaverse was mostly confined to “Ready Player One” fanboys and “Second Life” residents. On that day, however, the metaverse became the word of the year, per the Financial Times, when Facebook announced a n...
Read More

How Businesses Can Combat Fake Online Reviews

Sign on fence that says
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
Read More

What is Cache & How Does It Improve Your Website Browsing Experience?

Cache - word graphic
Forget Bitcoin, in the digital world “cache” is still king! That’s right, if you need to Google why your Gen Z offspring want you to put you...
Read More

iOS Privacy Controls and Email Marketing Open Rates

Security concept: Lock on digital screen, illustration
Love it (or hate it!) is there anything more “American Pie” than email marketing? Heck, it was only a couple of years after the first ever e...
Read More

That’s The Way the (Marketing) Cookie Crumbles

First Party Cookies Illustration from adWhite
You may have read that tracking cookies are dead as Google, following in the footsteps of Firefox and Safari, moves to block third-party coo...
Read More