Optimize Your Marketing Strategy with Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas ...
Marketing Insights
Tailored marketing that grows with your business
Social Media Verification: Should Your Brand Seek the Checkmark?
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received what was typically a coveted blue check mark.
AI's Effect on Graphic Design
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversial and clueless – chatbot has done a whole lot more than ...
DOJ's Lawsuit Against Google: What It Means for Advertisers
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have ...
Will ChatGPT Change the Future of SEO?
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as everything from “mind-blowing” to “a morally corrupting ...
Social Media Trends for 2023: How Small Businesses Can Land Customers
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want ...