AI in Marketing: What’s Hype and What’s Actually Helping?
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report
The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 44-page document is chock full of actionable insights.
The Rise of Bots: Shaping Digital Influence Behind the Scenes
“Bad Bot” certainly sounds like a kids cartoon but the reality is not a laughing matter as bad bots -- software applications that perform automated tasks with malicious intent -- now make up a third ...