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Permission-Based Marketing That Works

Posted by Taylor White on 28 Aug, 2020
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work. Permission-based marketing means that consumers want to hear from you. They have...
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Topics

Small Business Marketing, Digital Marketing

New 2020 Targeting Restrictions for Google Ads: What You Need to Know

Posted by Morgan Tate on 19 Aug, 2020
The Words
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and cre...
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Topics

PPC, Google

Mapping Your Marketing Strategy With Data

Posted by adWhite Marketing Team on 11 Aug, 2020
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Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a ...
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Topics

Inbound Marketing, Digital Marketing

Google Shopping Ads 101

Posted by Morgan Tate on 6 Aug, 2020
Pictures of Google Shopping Ads with Prices and Ratings
What Are Google Shopping Ads? Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the pa...
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Topics

PPC, Google

Now is the Time to Improve Your Online Presence

Posted by Taylor White on 17 Jul, 2020
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Topics

Content Marketing, Small Business Marketing, Email Marketing, Digital Marketing
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