If Content Is King, Context is Queen

Twenty years ago, Bill Gates famously wrote “Content is where I expect much of the real money will be made on the Internet…” His essay was tittled “Content is King.” 

Two decades later it seems his prediction was correct.

Pretty smart guy, that Bill Gates.


6 Tips for Turning Your Passion Into a Successful Business

Do what you love and love what you do.

How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never work a day in your life.”

Maybe that’s true for small percentage, but for the rest of us, even if we’re lucky enough to have a job we love we’re probably working like crazy to make sure it succeeds.

Should You Use Long Form or Short Form Content?

Long Form vs. Short Form

This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or consistently put out shorter, easily skimmed posts. 

The magic answer, like so many things in life: it depends.

Helpful, we know.

Which is why we work with them and encourage our clients to analyze their specific business, customers, industry, objectives and resources to determine the best, which is typically a mix of the two. But how do you find that perfect balance?

Need Help With Video Content Creation? Win A Book of Timeless Advice

It's throwback Thursday, and we're throwing it back to 1957 with a fun vintage giveaway! I highlight it here in this quick video, but if you're not in the mood to watch a video about creating videos (ironic, yes?), then scroll down and check out the pictures and enter to win!

Responsive Web Design Benefits

Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below website looks slightly different when viewed on a desktop monitor, tablet or smartphone. It’s designed this way to ensure the user has the best possible experience no matter how he or she comes to the site.

Example of a responsive web design we created for a client