California's New Privacy law
Well, that didn't take long. Shortly after the General Data Protection Regulation (GDPR) went into effect on May 25, 2018, California has pushed for a similar data privacy law.
Marketing Insights
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How to add users to your Google adwords & analytics accounts: 2018 Edition
When onboarding a new client, we typically request access to their Google accounts, both AdWords and Analytics, if they have them. It’s not uncommon for clients to have no idea how to fulfill this ...
We Are All Being Rated - Like it Or Not
Inc. published a great article titled Would Your Business Change if Your Customers UBER Rated You? That's a fantastic question and one that may make a few of you cringe.
Managing Your Business Facebook
Should my business be on Facebook? The short answer here is: Yes. Here are some stats we found on SearchEngine Journal that show just how big Facebook is and what kind of exposure it can give your ...
The 4 essential laws of inbound marketing
I'm a member of Vistage and it has been an invaluable experience. One that has helped me pivot my entire business - I can get into more on that in a future post. For now, I wanted to highlight an ...
Learning How to Communicate Based on our Differences
As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. Recently, I got to go deeper with one of my favorite ...