Twenty years ago, Bill Gates famously wrote “Content is where I expect much of the real money will be made on the Internet…” His essay was tittled “Content is King.”
Two decades later it seems his prediction was correct.
Pretty smart guy, that Bill Gates.
Do what you love and love what you do.
How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never work a day in your life.”
Maybe that’s true for small percentage, but for the rest of us, even if we’re lucky enough to have a job we love we’re probably working like crazy to make sure it succeeds.
Long Form vs. Short Form
This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or consistently put out shorter, easily skimmed posts.
The magic answer, like so many things in life: it depends.
Helpful, we know.
Which is why we work with them and encourage our clients to analyze their specific business, customers, industry, objectives and resources to determine the best, which is typically a mix of the two. But how do you find that perfect balance?