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The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy

With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule. What's the 70/20/10...
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Digital Marketing Trends to Watch in 2019

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B2B marketing has changed drastically over the past five years. The so-called “online” platform/digital technology has transformed the way w...
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3 Main Types of Websites: Which is Right for You?

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The web we see on our screens will be always rendered the same way, with HTML, CSS and JavaScript. Even when we use different languages in t...
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HubSpot Tips & Tricks - Where a File is  Being Used

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I feel like I discover neat little tricks in HubSpot every day. Recently I was cleaning out our images folder within the FILES section of ou...
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Optimizing Web Content for Voice Search

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If you've ever used a personal digital assistant like Alexa, Cortana, Google Now or Siri, then you're familiar with voice search, a technolo...
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