A Look Back in Pictures
Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.
Marketing Insights
Tailored marketing that grows with your business
Is SEO the same as it was 10 years ago?
If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days ...
Will marketing budgets increase with the corporate tax cuts?
We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, ...
How Is Artificial Intelligence & Machine Learning Used in Marketing?
There's no mistake that the topic of artificial intelligence has been showing up more and more in your newsfeed. It isn't just the people you are following, this technology is the hot topic ...
What is the optimal keyword density percentage to use in a blog?
If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by ...
What is the optimal word count for a blog?
Wondering what the word count should be on your next blog? Turns out you aren't the only one with that question. The answer isn't as cut and dried as you might have hoped, but there is some good data ...