adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creation, distribution and inbound marketing for adWhite and its clients.
For some businesses, content marketing is a familiar term and a critical part of their overall marketing strategy. But others have never even heard of it, and for them the concept of sharing knowledge and information – for free – is a foreign concept. But there are proven benefits for doing just that, and today it’s become one of the best ways for small businesses to gain leads, build relationships and increase sales.