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The Rule of Seven: A Marketing Classic

Posted by Becca McPhail on 16 Sep, 2020
For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that purchase. With that concept in mind, today I'm sh...
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Topics

Digital Marketing, Sales & Marketing Alignment

Permission-Based Marketing That Works

Posted by Taylor White on 28 Aug, 2020
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Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get t...
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Topics

Small Business Marketing, Digital Marketing

Mapping Your Marketing Strategy With Data

Posted by adWhite Marketing Team on 11 Aug, 2020
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Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a ...
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Topics

Inbound Marketing, Digital Marketing

Now is the Time to Improve Your Online Presence

Posted by Taylor White on 17 Jul, 2020
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Topics

Content Marketing, Small Business Marketing, Email Marketing, Digital Marketing

3 Places to Find Blog Topics Your Audience is Interested in

Posted by Becca McPhail on 6 Jul, 2020
Picture it: You’ve read that content marketing is an essential part of your digital marketing strategy as well as a way to boost SEO and you...
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Topics

Digital Marketing, Sales & Marketing Alignment, Inbound
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