The Rule of Seven: A Marketing Classic
For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that ...
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Permission-Based Marketing That Works
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work. Permission-based marketing means that ...
Mapping Your Marketing Strategy With Data
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a ...
Now is the Time to Improve Your Online Presence
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy. ...
3 Places to Find Blog Topics Your Audience is Interested in
Picture it: You’ve read that content marketing is an essential part of your digital marketing strategy as well as a way to boost SEO and you’ve decided the best way to get started is by blogging. ...
In Defense of the Hashtag
The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired (or are considering hiring) a dedicated team of marketing ...