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From Keywords to Conversations: The Future of Search Advertising

For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or service.
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AI in Marketing: What’s Hype and What’s Actually Helping?

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Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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5 SEO Predictions for 2025

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AI Continues to Rearrange the SEO Landscape When it comes to search engine optimization (SEO) predictions for 2025, two words say it all: ar...
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2023 Marketing: The Best Campaigns of the Year

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The 2024 calendar is crowded with award shows from the Golden Globes to the Emmys to the Grammys to the Oscars, each with its hoopla of red-...
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Marketing Challenges Predicted for 2024: AI, Google’s EEAT & More!

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The calendar years may change but the marketing merry-go-round continues the same with small and medium-sized companies continually chasing ...
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