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How Social Media is Shifting Sales and Business

Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on consumers' purchasing habits.
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Optimize Your Marketing Strategy with Attribution

Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Will ChatGPT Change the Future of SEO?

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ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

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Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Measuring Your Marketing Campaigns: What is ROMI?

Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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