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Digital Marketing Attribution

Optimize Your Marketing Strategy with Attribution

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas against the wall to see what sticks.
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Will ChatGPT Change the Future of SEO?

Robots using laptops to write
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Measuring Your Marketing Campaigns: What is ROMI?

Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Don’t Make These 3 Common Web Design Mistakes

pencil lightbulb draw rope open wrinkled paper show web design hand drawn icons as concept
If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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