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Measuring Your Marketing Campaigns: What is ROMI?

Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the United States seemed to produce in droves in the 19th century.
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Don’t Make These 3 Common Web Design Mistakes

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If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

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Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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How Businesses Can Combat Fake Online Reviews

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Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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iOS Privacy Controls and Email Marketing Open Rates

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Love it (or hate it!) is there anything more “American Pie” than email marketing? Heck, it was only a couple of years after the first ever e...
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