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How Social Media is Shifting Sales and Business

Posted by Taylor White on 23 Jun, 2023
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on consumers' purchasing habits.
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Topics

Influencer Marketing, Social Media, Marketing Strategy

Optimize Your Marketing Strategy with Attribution

Posted by Taylor White on 15 May, 2023
Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Topics

HubSpot, Digital Marketing, Marketing Strategy

Will ChatGPT Change the Future of SEO?

Posted by Taylor White on 19 Jan, 2023
Robots using laptops to write
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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Topics

Inbound Marketing, Content Marketing, SEO, Marketing Strategy

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Topics

Digital Marketing, Marketing Strategy, Google

Measuring Your Marketing Campaigns: What is ROMI?

Posted by Taylor White on 15 Aug, 2022
Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Topics

Marketing Strategy
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