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Robots using laptops to write

Will ChatGPT Change the Future of SEO?

Posted by Taylor White on 19 Jan, 2023
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as everything from “mind-blowing” to “a morally corrupting influence” all while its parent company gets ...
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Topics

Inbound Marketing, Content Marketing, SEO, Marketing Strategy

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple computer logo and cash
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and th...
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Topics

Digital Marketing, Marketing Strategy, Google

Measuring Your Marketing Campaigns: What is ROMI?

Posted by Taylor White on 15 Aug, 2022
Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Topics

Marketing Strategy

Don’t Make These 3 Common Web Design Mistakes

Posted by adWhite Marketing Team on 3 Aug, 2022
pencil lightbulb draw rope open wrinkled paper show web design hand drawn icons as concept
If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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Topics

Marketing Strategy, Website Design

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022
laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Topics

Social Media, Digital Marketing, Marketing Strategy
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