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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is setting its sights on challenging Google, Meta...
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Measuring Your Marketing Campaigns: What is ROMI?

Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Don’t Make These 3 Common Web Design Mistakes

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If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

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Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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How Businesses Can Combat Fake Online Reviews

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Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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