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Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is setting its sights on challenging Google, Meta...
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Topics

Digital Marketing, Marketing Strategy, Google

Measuring Your Marketing Campaigns: What is ROMI?

Posted by Taylor White on 15 Aug, 2022
Graphs, charts, business table. The workplace of business people.
Retail and marketing pioneer John Wanamaker may not be a household name today, but he was the type of larger-than-life character that the Un...
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Topics

Marketing Strategy

Don’t Make These 3 Common Web Design Mistakes

Posted by adWhite Marketing Team on 3 Aug, 2022
pencil lightbulb draw rope open wrinkled paper show web design hand drawn icons as concept
If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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Topics

Marketing Strategy, Website Design

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022
laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Topics

Social Media, Digital Marketing, Marketing Strategy

How Businesses Can Combat Fake Online Reviews

Posted by Taylor White on 24 Mar, 2022
Sign on fence that says
Online reviews are the lifeblood of your businesses reputation and how you respond to them is a window into how you treat your customers.
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Topics

Digital Marketing, Marketing Strategy
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