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Email Automation Best Practices for Retention, Not Just Acquisition

Posted by adWhite Marketing Team on 5 Dec, 2025
Email marketing not only still works in 2025 but it also continues to be the engine behind successful lifecycle programs where marketing automation drives retention as effectively as acquisition.
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Topics

Email Marketing, Marketing Strategy, Automation

Email Marketing Basics: What to Know and Why It Still Works in 2025

Posted by adWhite Marketing Team on 15 Sep, 2025
Email notification on phone next to laptop
Email is one of the oldest digital marketing channels — and it’s still one of the most effective. While social media algorithms shift and pa...
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Topics

Content Marketing, Email Marketing, Marketing Strategy

Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Brand engagement concept of magnet drawing customers in
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, ...
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Topics

Social Media, Marketing Strategy, Industry News, Consumers

From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
3D illustration of optimized search engine results page on a computer
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of ...
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

AI in Marketing: What’s Hype and What’s Actually Helping?

Posted by adWhite Marketing Team on 16 Jun, 2025
Futuristic Human-Robot Interaction Illustrating Artificial Intelligence
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Topics

Marketing Strategy, Industry News, Artificial intelligence
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